Marketing & Communications Specialist, North America

~ Goldwind Americas, headquartered in Chicago, is among the world's leading and most innovative wind turbine manufacturers and energy solutions providers. ~

A wholly-owned subsidiary of Xinjiang Goldwind Science & Technology Co., LTD, Goldwind's revolutionary Permanent Magnet Direct-Drive (PMDD) wind technology is leading the transformation of the wind industry to a more efficient cost of energy.

Goldwind Americas' develops a full suite of wind power solutions, including sales, service and manufacturing platforms, research and development, and project financing. Goldwind Americas fosters a steadfast commitment to exceptional quality, service and safety, further proof of our long-term approach to Innovating for a Brighter Future.

Position Overview

Reporting to the Director of Marketing & Communications, North America, the Marketing & Communications Specialist is responsible for supporting overarching integrated marketing and communications strategy plans including customer experience, branding and marketing, public and media relations, and event planning and coordination to help achieve Goldwind Americas vision of capturing greater market share and brand awareness in North America.

Core Responsibilities/Duties

• Co-manage and run project management plan for the full event series by ensuring all the key stakeholders, event vendors, sales teams, and executives are adhering to deadlines and aware of key milestones
• Support the preparation and execution of marketing strategies and campaigns for Goldwind in the Americas including message strategy, digital activities across multiple media channels, content distribution
• Support gathering voice of customer (VoC) data in collaboration with internal departments and external stakeholders
• Conduct market research to determine market trends and customer requirements
• Co-manage CRM tools to capture and track trends and information. Develop reports as requested by management and commercial teams
• Create content and manage social and digital media platforms
• Support execution of internal and external communications, advertising campaigns and site-level community relations programs
• Assist on the development of metrics to track ROI and the development of brand equity
• Manage promotional material upkeep, restock, distribution tracking
• Coordinate the production and delivery of all promotional pieces (print and online advertising, direct mail pieces, email promotions, social media, event websites)
• Updating and managing access to media and market research libraries
• Regular upkeep and management of internal Sharepoint and global Sharepoint branding hubs
• Perform other duties as assigned to support critical business objectives.

Qualifications

Core Competencies/Skills/Behaviors:

• Strong written and verbal communication skills
• Customer service focused
• Strong collaboration, communication and presentation skills
• Project management skills and ability to think outside of the box
• Sharp attention to detail and highly analytical
• Knowledge of media cycles, media buys and media production
• Knowledge of digital and social media
• Knowledge executing event strategies
• Proven ability to perform in a global (often reactive) environment under short deadlines
• Flexible and able to multitask; can work within an ambiguous, fast-moving environment, while also driving toward clarity and solutions; demonstrated resourcefulness in setting priorities and guiding investment in people and systems.

Education and Experience:

• BS/BA degree, Marketing, Public Relations, or Business
• Minimum 2-3 years of experience in B2B marketing, branding, public relations
• Fluency in Spanish and/or Mandarin a plus

Goldwind is an equal opportunity employer, and will consider all applicants without regard to race, color, religion, creed, gender, national origin, sexual orientation, disability, age, marital or veteran status, or any other status protected by applicable national, state, regional, or local law.