Online Organizer, Beyond Coal Campaign

Sierra Club Published: March 8, 2019
Denver, Colorado
Job Type
Communications / PR / Outreach / Advocacy /

When you apply for this position, please say you saw this job on Green Dream Jobs!!


~ Founded by legendary conservationist John Muir in 1892, the Sierra Club is now the nation's largest and most influential grassroots environmental organization -- with three million members and supporters. ~

Our successes range from protecting millions of acres of wilderness to helping pass the Clean Air Act, Clean Water Act, and Endangered Species Act. More recently, we've made history by leading the charge to move away from the dirty fossil fuels that cause climate disruption and toward a clean energy economy. For more information, see our Mission Statement.

Position Overview

The Online Organizer plans, strategizes and implements the online education and mobilization efforts of specific campaign projects. Accesses Club database systems to assess results, build data files, and target online organizing strategies. Coordinates editing, writing, researching and developing online web pages, mobile strategies, and action alerts to support the campaign. Provides training and instruction on the best use of social media and other newly emerging online tools to help engage the Sierra Club online supporter base in the campaign. 

Crafts and executes a Beyond Coal Campaign online organizing strategy for regional projects, that includes developing an active, online network of Club members and supporters engaged in the campaign. Advises and helps craft appropriate digital strategies specifically to reach out to and grow the Club’s engagement of frontline communities and communities of color. Works with appropriate campaign staff to use Club’s online data, web, mobile and email systems to drive the strategy and further advance the goals of the campaign and to make the Sierra Club a more inclusive place for everyone.


  • Works with others to devise and recommend a plan and strategy for the Beyond Coal Campaign and its online organizing work in specific regions of the country in conjunction with the overall Sierra Club strategy for those campaigns.
  • Organizes, develops, and coordinates online email outreach, web-based advocacy, and online-to-offline integration of the members and supporters who are interested in the Beyond Coal Campaign.
  • Recommends and implements rapid response plans for the Beyond Coal Campaign.
  • Uses Club integrated email/web/constituent relationship management system to develop segmented lists, track and report results, target emails, and link to appropriate web pages.
  • Travels to organize and coordinate training events, strategy sessions, field meetings,visibility events, or other large events and conferences.
  • Communicates directly with members of the Beyond Coal Campaign and online network, including writing and editing content. Responds to questions, forwards inquiries to other staff or volunteers, and provides a high level of customer service for the online network.
  • Participates in developing a strategy and implementing an integrated Beyond Coal Campaign presence on existing social networking sites as well as the campaign’s specific web-presence.
  • Creates culturally competent digital strategies to grow and engage frontline communities on email, social media, mobile, and on new emerging platforms.
  • Develops new relationships or leverages existing relationships in the digital space to help further the goals of the campaign. 
  • Performs miscellaneous duties as directed. 


  • 2 - 3 years experience in online organizing or campaigning.
  • Strong background in advocacy or political campaign organizing.
  • Fluent in speaking, writing, and reading skill English required.
  • Proficient computer skills and prior experience or aptitude with internet applications including email, constituent relationship management or other related data systems, social networking   systems, mobile platforms and web applications.
  • Excellent writing and editing skills. Demonstrated skills in writing and production of online campaign materials. Good verbal communication skills.
  • Strong organizational and problem-solving skills.
  • Ability to work independently, cooperatively and effectively with public, staff and volunteers.
  • Ability to train staff and volunteers effectively on email, social media, and mobile best practices. 


  • The Sierra Club offers competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.

Additional Information

  • This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union.
  • This is a category 5 exempt position.
  • Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program.
  • Sierra Club does not sponsor H1B visas.

~ The Sierra Club is an equal opportunity employer committed to workforce diversity. ~

~ Explore, enjoy and protect the planet. ~

When you apply for this position, please say you saw this job on Green Dream Jobs!!

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