Director of Marketing

EPEAT, Inc. is a non profit organization that manages the leading standard for green electronics. Its EcoSense registry provides standards for the design, manufacture, energy use and recycling of computers. It's now implementing similar standards for printers and televisions. EPEAT operates in 42 countries, and is headquartered in Portland, Oregon.

Position Overview:

The Director of Marketing is responsible for the planning, developing and implementing of the organization's marketing strategies, marketing communications, and public relations activities. The individual in this position will be a key member of the executive team.

Responsibilities:

Marketing:

1. Creates, implements and measures the success of a comprehensive marketing, communications and public relations program. Includes publications, media relations, client acquisition, web presence, social media management, and events management.
2. Ensures consistent messaging.
3. Responsible for editorial direction, design, production and distribution of all EPEAT publications.

Press Strategy and Relations:

1. Coordinates media interest in EPEAT and ensures regular contact with target media.
2. Develops and coordinates resource materials and other assistance for partners.
3. Leads or joins projects as assigned, such as cause-related marketing and special events.

Planning and Budgeting:

1. Responsible for the achievement of marketing mission, goals and financial objectives. Reports progress to the CEO, Directors and Advisors.
2. Develops plans and budgets for the marketing program and its activities.
3. Recommends Organization goals and objectives to the CEO.

Retail Relationships:

Conceives, guides and directs retail level initiatives with manufacturers and retail partners.

Social Media Strategy:

Creates a strategy for social media to educate, encourage and activate purchasers to select greener electronics and to see EPEAT as the primary trusted identifier for such products.

Brand management:

1. Responsible for strategy, transitions, brand discipline, and coordination of brand identity with all public expressions of EPEAT.
2. Manages all Organization print and electronic materials.

Other duties as assigned

Qualifications:

Required:

• Demonstrated success in the design and execution of marketing, communications and public relations activities.
• Strong creative, strategic, analytical, organizational and personal sales skills.
• Bachelors degree in journalism, marketing, public relations or related fields. Computer literacy in relevant applications.
• Experience using social media as an outreach and community building tool.
• Strong oral and written communications skills.

Preferred:

• Graduate degree in a related field.
• 5+ years success in marketing, communications or public relations.
• Experience providing leadership within multi-stakeholder groups.
• Experience with retail and wholesale markets, especially electronics markets.
• Understanding of standards setting processes.

Compensation: Salary commensurate with experience. Minimum annual salary $100k. Paid time off, comprehensive medical and dental insurance, employer contributions to retirement plan. Out of town, overnight travel is required.

Application Period: EPEAT may make a selection at any time.

To Apply:

Please submit a cover letter and résumé specifically focused on your qualifications for this position to EPEAT's Executive Assistant, Julia Bulfin. Include in your cover letter details demonstrating you meet each of the qualifications described above as well as where you saw the posting. No phone calls please.