Marketing Director

Formerly known as the Ashokan Field Campus, Ashokan Center is located in Olivebridge, NY sixteen miles west of Kingston. Our proximity to the Ashokan Reservoir, the largest in New York City's water system, provides countless teachable moments for history, science, and watershed education. More than 5,000 school children attend our programs each year, and many organizations and retreat groups such as Fiddle & Dance Camps, Summersongs, Wayfinders and the Northeast Blacksmiths Association, also call Ashokan their home.

Ashokan was owned and operated by SUNY New Paltz from 1967 until 2008. When the college decided to sell the facility the Ashokan Foundation was formed to preserve the property, continue the programs and rebuild the camp to be a green, sustainable learning community. The Ashokan Foundation and it's partners, the Open Space Institute and New York City's Department of Environmental Protection, are working together to make these goals a reality.

Position Overview:  

Develop and implement a marketing program for the Ashokan Center that promotes all service areas, including educational programs, retreats, community and member events, facility rental and special projects

Responsibilities:

• Have primary responsibility for developing and managing Ashokan's comprehensive marketing plan
• Manage publicity, promotion and advertising of Ashokan programs, facilities and public events to potential and current customers
• Manage the design, production, and distribution of marketing and promotional materials, including Ashokan's website
• Develop and oversee marketing budget; assist with developing pricing strategies
• Conduct marketing research to identify new market opportunities and/or customer groups for Ashokan to pursue
• Assist with identifying and developing new Ashokan programs/events
• Work with Development Director to coordinate marketing plan, communications and publicity
• Share responsibility for ensuring that Ashokan programs and facilities are fully utilized, and that Ashokan's calendar is booked to capacity
• Maintain and analyze booking data, and develop booking projections
• Manage the following databases: Customer, for the distribution of promotional materials and information; Inquiry, for tracking potential customers and current customer history; and Media, to promote Ashokan public events and news
• Compile, organize and maintain files of customer evaluations and surveys
• Have primary responsibility for giving offsite presentations about Ashokan programs and activities to school administrators, teachers, students, parents, and potential customers and retreat groups; assist with giving onsite tours and presentations about Ashokan programs and activities to visitors
• Purchase marketing materials, products and services as necessary and in accordance with marketing budget
• Manage the Ashokan Center store

Qualifications:

• Bachelor's degree in a related field, or equivalent education and experience; proficiency in graphics design; excellent writing, communication and interpersonal skills; teaching experience and familiarity with outdoor/environmental education programs.
• Able to work collaboratively in a small office setting, and assist with program and facility needs outside of job description as needed and with a positive attitude.
• Medium-high level of experience using the following PC applications and processes: MS Office, Photoshop, mail and email merging, and one or more of the following for graphics designing: Quark, MS Publisher, PageMaker. Familiarity with donor database (Gift Works).

To Apply:

Please send resume and letter of interest.