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Description
Be A Forest Champion
The Pacific Forest Trust is the only conservation organization in the nation solely dedicated to protecting America's vital private forests for all their public benefits. Since 1993, PFT has been implementing a comprehensive conservation strategy through education, innovation and collaboration. To date, PFT has directly conserved more than 50,000 acres of private working forests valued at over $150,000,000.
Publicize the role forests play in helping to mitigate global warming. Promote working forests and all their values (wood, water, wildlife and well-being). Join the conservation organization supported by both timber companies and tree huggers. Be a part of the team that believes environmental sustainability and economic success are complimentary, not conflicting.
The Pacific Forest Trust is seeking a senior-level Public Affairs Director to work closely with the Communications Director, Managing Director, President and Development Director to lead our public relations, media outreach and news dissemination efforts.
TASKS AND RESPONSIBILITIES:
Media Relations
* Engage and cultivate print, broadcast and Internet journalists and editorial boards for coverage of PFT projects and issues
* Design and lead media campaigns and associated message development
* Write, edit and distribute press releases and media advisories
* Manage press events, including field trips
* Maintain and upgrade internal database of media contacts
* Use GreenMedia Toolshed and VocusPR tools
* Maintain and upgrade internal archive of media stories featuring PFT
PFT News - Print and On-Line: Serve on editorial team and co-manage production of PFT's twice yearly ForestLife newsletter and ForestFlash email bulletins, contributing as a writer, editor and planner. Works in close collaboration with Communications Director.
PFT Website:
* Serve on website team guiding development of overall content strategy
* Write, edit and lead the production of all news and news-related content for website working in close coordination with Communications Director
* Manage website press room, maintain PFT's online press coverage archive
Communications Team
* Organize PFT "speakers' bureau" and coordinate speaking engagements, with associated internal and external media coverage
* With Communications Director, propose and develop new communications vehicles for organization (blog, etc.)
* Contribute to overall annual and periodic planning for communications strategies and priorities
QUALIFICATIONS:
* Demonstrated, general proficiency in verbal and written communications, specific proficiency in management of media relations
* Minimum 10 years' experience in public relations, media outreach, writing, editing, journalism and/or marketing communications
* Public policy, natural resource and/or conservation experience a plus
* Familiarity/experience with Internet communications systems preferred
* Skill with Mac OSX operating system and Mac Office applications
* Some experience with Photoshop, InDesign, Illustrator, Dreamweaver and/or Acrobat preferred
* Systematic, results-oriented person who thrives in an entrepreneurial environment
* Advanced degree preferred
* Commitment to PFT's mission, vision and values
APPLICATION PROCESS:
Submit a cover letter, resume, 2 relevant work samples (press releases, media campaign materials, marketing brochures, etc.) and a cover letter that addresses all of the following:
- Describe your experience creating and managing regional or national media campaigns
- Describe existing working relationships you may have with environmental, business and/or science press
- Describe your experience writing non-media focused content such as web site copy, newsletter articles, marketing materials, blogs, email bulletins, etc.
- Describe your degree of familiarity with land/forest conservation, climate change (especially the role of forests in climate) and forest management issues
- Your salary history and expectations
Applications without these materials will not be considered.
Send email submissions to rberen@pacificforest.org with "Public Affairs Director" as the subject of your email.
Mail hard copy submissions to:
The Pacific Forest Trust
Attn: Public Affairs Director
Search 1001-A
O'Reilly Avenue
San Francisco, CA 94129