Membership Program Manager

~ Sonoma Land Trust (SLT) is an accredited, nonprofit land trust with a staff of thirty and an annual operating budget of six million. It works to keep the beautiful and varied rural landscapes of Sonoma Land Trust intact for future generations. ~

Many properties acquired by Sonoma Land Trust are transferred to public agencies and other nonprofit organizations. To date, Sonoma Land Trust has protected over 45,000 acres. The organization works in partnership with the Sonoma County Agricultural Preservation and Open Space District and other public agencies and nonprofit organizations to accomplish its mission. 

Position Overview

Sonoma Land Trust (SLT) seeks a dynamic individual to play a key role in assessing, developing and managing the membership program, defining and implementing best practices and tracking their effectiveness.

This is an exciting time to work for Sonoma Land Trust. With leadership from the board of directors and a special task force, we are creating a new five-year fundraising plan, an important part of which is re-evaluating the purpose and goals of the membership program.

Currently, SLT has approximately 2,500 individual members, all of whom contribute from $50 to $1,000 annually. We seek to at least double this within three years and create a membership program for corporations. The membership program manager is a key member of the development team, and works closely with the director of philanthropy.

The priority for the first twelve to eighteen months will be to focus on retaining and re-acquiring lapsed members, as well as engage volunteers and partners already involved in our work and mission.  New individual member acquisition will be implemented strategically through acquisition mailings (hard copy and electronic) and selected community events.

Responsibilities

Increasing Individual Memberships:

• Participate in the review and re-evaluation of the purpose and goals of the membership program
• Help set ambitious but realistic goals for numbers of individual at various levels
• Conduct statistical analysis and reporting of membership numbers
• Help review and refine stewardship activities at each level
•  Take the lead on implementing agreed upon stewardship strategies
• Promote the gift membership program with board and others
• Help assess the member experience, including the implementation of online surveys

Launching Corporate Membership Program:

• Assist in the creation of the marketing program for business partners, including special marketing strategies for engaging corporate members

Supporting Major Gift Fundraising:

• Help research and identify donors who can support our work at higher levels
•  Organize work according to priorities defined in strategic plan and fundraising plan
• Be able to work in an environment where there are metrics for staff productivity and quarterly goals for new, renewed and acquired members, as well as goals for identifying donors who can give at higher levels. Coordinate with other managers, directors and coordinators outside of the development department to achieve goals
• Produce monthly reports and track progress. Review and report on giving trends

Marketing and Event Support:

• Enhance our capacity to design and implement marketing campaigns to grow membership
• Manage our mid-level donor program, all of whom are members
• Plan, develop, and implement renewal and special appeal program utilizing direct mail and email campaigns.
• Utilize volunteers in membership program, staff events, etc.
•  Work with internal partners, such as the communications department to promote membership through various communications outlets and events
• Review journals and periodicals for new prospects as well as for information pertinent to current prospects and donors and add information to donor database records

Qualifications & Requirements

• BA/BS from an accredited college or university
• 3 years or more of related experience in non-profit fundraising preferred
• Strong analytical skills for evaluating the effectiveness of membership strategies and adjusting when necessary
• Excellent writing, editing and proofreading skills
• Experience with donor database software such as eTapestry, Salesforce or Raiser’s Edge preferred
• Excellent organizational skills, accuracy and attention to detail
• Experience managing programs and working across departments
• Able to take initiative and lead projects, as well as take direction
• Experience supervising staff, volunteers and/or interns
• Ability to use good judgment, work independently and as a team, and prioritize tasks to accommodate deadlines
• Excellent interpersonal skills and sense of humor
• Ability to handle highly confidential information with discretion
• High proficiency in Word, Excel and Outlook required
• Flexibility to work evening and weekend hours
• Commitment to the mission of Sonoma Land Trust
• Must have a vehicle to use for SLT business, a valid driver’s license, and personal auto insurance
• Ability to lift and carry up to 30 pounds

Schedule and Salary

This is a full time, permanent position. Sonoma Land Trust offers competitive salaries and benefits. Salary for this position is contingent on experience and qualifications.

To Apply

• Please click "Apply" below to e-mail a letter introducing yourself and a copy of your resume.
• Please: no phone calls, drop-ins or paper.

Note: Deadline for applications is June 8, 2017. The position is open until filled. We will acknowledge by e-mail receipt of each application within a week of receipt.