Marketing Manager, Sustainability Solutions

NSF International, an independent, not-for-profit organization, helps protect you by certifying products and writing standards for food, water, air and consumer goods. Founded in 1944, NSF is committed to protecting public health and safety worldwide. Additional services include safety audits for the food and water industries, management systems registrations delivered through NSF International Strategic Registrations, Ltd., organic certification provided by Quality Assurance International and education through the NSF Center for Public Health Education.

Position Overview:

We are seeking a Marketing Manager to develop, manage, implement and track marketing strategies and programs that generate sales for NSF Sustainability Solutions, Management Systems Registrations and Standards Development.

Responsibilities:

• Identify opportunities and develop marketing strategies for NSF's environmental/sustainability solutions and strategic registrations services. Individual also will market NSF's National Center for Sustainability Standards.
• Develop, implement and manage strategic marketing plans/campaigns and budgets.
• Work with internal marketing teams, the business units (Sustainability Solutions, Strategic Registrations, and Standards Development), Business Development Managers and independently to develop business-to-business collateral, advertising, website, co-marketing initiatives and sales materials for assigned business units.
• Develop and update specific brochures and inserts
• Have primary responsibility for updating and maintenance of Sustainability Solutions, Strategic Registrations, and Standards Development Teams webpages
• Evaluate, recommend, negotiate and buy media space for trade advertising
• Conduct market, industry and competitive research and analysis to drive customer-focused plans, determine key program selling points and identify best customer prospects.
• Evaluate, recommend, negotiate and buy media space for trade advertising.
• Create a cohesive brand image across assigned business units through brand consistency and positioning efforts, consistent with overall NSF branding.
• Assist and support corporate marketing initiatives.
• Identify co-marketing opportunities with key clients and create and implement joint promotions.
• Generate leads for Business Development Managers supporting Sustainability Solutions, Strategic Registrations and Standards Development.
• Create, implement and analyze tracking mechanisms to determine effectiveness and ROI of marketing campaigns where possible. Actively look for innovative tracking/ROI solutions.
• Protect NSF's trademark assets through proper creation, design and usage of new marks.
• Travel domestically and/or internationally to attend trade shows, conferences or to support customers.
• Assist with interviewing and training new Marketing Managers/ Specialists.
• Perform other duties as required.

Qualifications: 

Required:

• Bachelor's degree in marketing, communications, business or related field.
• Minimum of 5 years work related experience in marketing, communications or advertising
• Experience marketing consulting and technical services (rather than consumer products).
• B2B experience marketing environmental/sustainability/systems registration into Fortune 500-type firms at the corporate C-Suite level and/or into the EPA and other government agencies.
• Experience developing and implementing marketing strategies; plans and budgets.
• Strong organizational and research/analytical skills.
• Excellent written and oral communication skills.
• Problem solving skills including strategic, conceptual and analytical thinking.
• Ability to prioritize multiple tasks and work independently and in teams.
• Ability to write and direct the visual layout of trade advertising, collateral materials and websites.
• Professional industry-related portfolio.
• Experience with Microsoft Office, including Word, PowerPoint, Excel and Outlook.

Preferred:

• Business to business marketing experience in manufacturing industries, automotive, chemical, transportation, utilities, construction; supply chain; green energy/tech, consumer goods manufacturers or to major retailers.
• Experience marketing manufacturing system and processes - quality, lean, six sigma, ems, kaizen, etc.
• Experience marketing consulting and technical services.

To Apply:

Please click on the following link to apply for this position and/or review the full position description: NSF Careers. No phone calls, faxes or postal mail please.

*Smoke free work environment*

NSF and its subsidiaries are EO/AA employers - we welcome and encourage diversity in our workplace