Marketing Manager

~ Thayers Natural Remedies. Since 1847. Our natural elixirs have been a fixture in medicine cabinets for generations. ~

Position Overview

We are looking for a Candidate that will be responsible for primarily coordination and communications for the marketing functions below.  The purpose of the role is to create creative content, compelling collateral and effective marketing communications.  The position is responsible for executing the areas of the corporate marketing plan listed below.  Managerial duties include maintaining calendars, planning, regular reporting, and keeping outside agencies on task.

Reporting Relationships: The role reports to Vice President of Sales and Marketing

Responsibilities

Marketing Responsibilities:

• Copywriting
• Social Media
• Education  & Collaterals 
• PR
• Sales Support
• New Product Development/Launches
• Marketing Communications
• Research
• Website Content
• Newsletters
• Training and Education
• Digital Marketing

Copywriting:

• Quickly develop style, voice and tone for products and all marketing support
• Product USP’s and position are clearly and communicated to our demographics
• Create and coordinate copy with outside agency
• Responsible for proofing

Social Media:

• Execute social media plan by managing, scheduling and creating content
• Create performance summaries in reports and regular Creative Services meetings

Education & Collateral:

• Manage list of collateral improvements and preparations for sales meetings, trade shows, and product launches 
• Manage and create materials for ad, social, PR, education, and collateral

Sales Support:

• Prepare presentations for sales meetings
• Ensure that all presentations routinely updated—i.e. new products, featured press, distribution
• Create Product Sell Sheets and work in tandem with Sales Operations Manager
• Create A+ Pages on Key Ecommerce Accounts (Amazon.com)
• Maintaining and updating product image library
• Work with Sales Operations to control MAP

New Product Development:

• Manage artwork and copy process for new product intros.
• Manage all marketing related functions of new product timeline process
• Analyze syndicated data and other sources to identify trends in the industry

Advertising:

• Execute advertising plan by managing advertising calendar, ad focus, and insertion orders
• Create optimized copy based on advertising principles and objectives defined by marketing plan

PR:

• Work with outside PR agencies managing the product focus, messaging and sample coordination
• Create performance summaries in reports and regular Creative Services meetings

Marketing Communications:

• Execute Email Marketing Plan
• Regularly Update Email Distribution Lists
• Create newsletters that communicate new products, promotions, social media, featured press

Website/Content:

• Maintain active blog posts on our websites by creating content marketing and thought leadership
• Product USP’s and position are clearly and communicated to our demographics

Qualifications

Systems Knowledge:

• Miscrosoft Word, Excel, PPT
• Knowledge of Google Analytics 
• Knowledge of HTML/javascript
• Ability to work with a CRM tool
• Background in marketing automation 

Personal Characteristics: Beyond the above experiences, skill and qualifications, candidates must possess the following personal attributes:

• Goal Oriented Mindset. Driven by a passion for achievement of assigned quantifiable objectives. Takes great personal satisfaction and pride in exceeding expectations. Ability to recognize and react to over and under-performing products, exploiting strengths and reacting to weaknesses.
• Strategic Retail Vision. Ability to see opportunities &/or anticipate emerging threats to strengthen or protect the brand’s retail position.
• Competitive Nature. Proactively exploits opportunities to outpace competitors. Appropriately reactive (style, activity) to competitive threats.
• Hands-On Approach. A dynamic and charismatic team player who takes a proactive, entrepreneurial approach to exploring new ideas. Able to roll up his/her sleeves to get the job done in an entrepreneurial, growth-oriented effort.
• Detail/Accuracy Oriented. Maintaining a high level of customer service and satisfaction starts with high attention to detail from the Sales team and relies on relentless focus on accuracy.
• Positive Outlook in the Face of Challenge.   The ability to calmly, pleasantly and professional resolve these issues is essential to optimizing the customer experience
• Customer Service Orientation. A deep passion for and commitment to customer service in a high-touch service environment.
• Team Orientation.   Willingness to actively identify, pursue and embrace opportunities to support the broader team with contributions beyond defined job scope.
• Excellent Communicator. Strong interpersonal skills with a diverse range of people, including company stakeholders, customers, consumers and business partners. Ability to balance a fact-based approach with a vision and enthusiasm for Thayers products.
• Creative Thinker. Understands and stays in front of emerging retailer trends. Creative flexibility in shifting activities due to changes in retail or competitive dynamics.

To Apply

If interested, please click "Apply" below to contact John Reppucci, VP of Sales and Marketing.