Marketing Director

~ The Energy Co-op is a sustainability-focused 501(c)(12) consumer cooperative providing renewable electricity, natural gas, heating oil, and biodiesel services to thousands of households, small businesses, and municipalities in Southeastern PA. ~

We envision a world in which empowered energy consumers create a sustainable future. As a member-owned cooperative, our customers/members are our owners. We enjoy unrivaled loyalty from our member base because of the trust we have earned and our track record of quality customer service. 

Position Overview

The Marketing Director is responsible for creating and implementing marketing strategies to acquire new members and retain current members for The Co-op's energy products and services.

This position is directly responsible for sales, membership service and energy programs to ensure that our website, collateral and other communications accurately reflect our brand. This position requires great attention to detail, outstanding interpersonal and organizational skills, willingness to take ownership of tasks, and superior project management ability.

The Marketing Director reports to the Director of Energy Operations. This is a full-time, overtime-exempt position available February 2015. Review of applications will start by January 16 and the position will remain available until filled.  

Responsibilities 

Essential Duties: 

• Coordinate and execute direct-to-consumer customer acquisition initiatives.
• Perform market research, competitive and marketplace analysis, and positioning in support of customer acquisition.
• Update and maintain image, language and brand assets needed by multiple energy programs.
• Maintain website content and integrity, including coordinating the development of any redesign and additional functionality.
• Oversee external communications, including advertising, social media, and member care.
• Design electronic and print materials, including newsletters and promotional items. 

Qualifications  

Ideal Qualifications

• Sales or business development experience in a regulated environment.
• Strong background or interest in the energy industry, particularly renewable and retail energy.
• Bachelor's degree or equivalent in Marketing, Business, or Communications.
• Entrepreneurial in spirit and ability to find innovative ways to grow an organization.
• Ability to prioritize multiple initiatives and manage to time, budget and other expectations.

Required Qualifications

• 3-5 years marketing experience.
• Outstanding written communication and organizational skills.
• Proficiency in MS Office and knowledge of Salesforce.com.
• Passionate commitment to The Co-op's mission and values.

To Apply 

• Please click below: "Apply Now Online!" to email your cover letter and resume to Clay Bedwell, Director of Energy Operations and type "Marketing Director" into the subject line. 
• Tell us how you learned about this position, why you think you'd be a good fit, and your salary requirements. 
• No phone calls or recruiters, please. 

Compensation: Annual salary and bonus range up to $70k, contingent upon experience. Standard benefits package applies.

~ The Energy Co-op is an equal opportunity employer. Policy prohibits discrimination or harassment on the basis of race, color, religion, national origin, ancestry, sex, age, marital status, familial status, sexual orientation, disability, or veteran status. Further, The Energy Co-op continues to support and promote equal employment opportunity, human dignity, and racial, ethnic, and cultural diversity. All are encouraged to apply. ~