When you apply for this position, please say you saw this job on Green Dream Jobs!!
Description
The Green Bride Guide is the most comprehensive and credible resource for eco-friendly wedding ideas, products and services online. This fast growing, entrepreneurial business has a once in a life time opportunity for a hard-working, passionate marketing professional.
Position Overview:
Fully responsible for creating and managing all of the marketing strategies for this dynamic business; if you like working in a creative,flexible and collaborative environment this is a tremendous opportunity.
Qualifications:
Bachelor’s degree in Marketing or Business. A minimum of 5 years experience in specialty goods marketing and marketing both goods and services online. Prior experience in wedding, travel, home goods, gifts (registry), luxury, green products or similar categories is desired.
- Solid know-how in developing and implementing short & long range marketing programs, including creation of marketing materials, both online and offline, and content that meets and satisfies the needs of the “green couples” marketplace.
- Extensive experience intargeting, acquiring and converting site visitors using a host of marketing channels – including affiliate, SEO/SEM, PPC, PPA, traditional, social and email.
- Demonstrated ability in enhancing site and brand visibility and increasing usage and retention of shoppers and improving usability. Experienced in creating “Customer Success” programs focused on defining and improving the total customer and service experience.
- An understanding of how to perform website analytics and path optimization i.e. AB testing and multivariate testing and leverage traffic and click data from Google analytics and other tools to track site activity and develop and perfect new marketing programs and techniques as well as improve site content and navigation, site design, etc.
- Monetize newsletter and other online sponsorship opportunities. Manage relationship with new wedding marketing cooperative and ad buyers. Oversee marketing interns and contract employees.
Compensation: Comprehensive and competitive compensation/ benefits package. Must be a CT resident or willing to commute to New Haven.
To Apply:
Please send resumes and 2 references to Kate.