Director of Digital Marketing

CleanChoice Energy Published: July 22, 2021
Location
Washington, D.C.
Job Type
Full-time
Categories
Information Technology / Sales & Marketing /
(Number of Job Posting Views: 3)

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Description

CleanChoice Energy is a renewable energy company empowering utility customers to cut emissions and support clean energy through 100 percent renewable electricity. The company buys electricity from local wind and solar farms in wholesale competitive energy markets and sells it to homes and businesses through their existing utilities instead of fossil fuel-based power.

CleanChoice Energy devotes a percentage of its sales to support environmental causes, is a Certified B Corporation, a member of the U.S. Green Building Council, and is certified through Green-e Energy – the nation’s leading independent consumer protection program for renewable energy sales in retail markets.

Position Scope

CleanChoice Energy seeks a dynamic and driven Director of Digital Marketing to connect more consumers to clean energy solutions. This is an exciting opportunity for the right person to help build a different kind of energy company — one that believes in renewable energy and shares the values of our customers.

The right candidate has experience in crafting a compelling digital presence and leveraging digital marketing channels to achieve business objectives. The Director of Digital Marketing will lead in defining the organization’s digital marketing strategy and manage the Digital Marketing Team, as well as work across the company to ensure digital marketing campaigns and experiences are empowering consumers to make clean choices.

This position will report to the Chief Marketing Officer. 

Key Accountabilities:

  • Define and manage the company’s digital marketing strategy in line with a broader marketing strategy
  • Oversee the company’s digital presence, including overseeing the company’s digital advertising, social media, content marketing, and website branding and optimization
  • Manage and oversee the professional development of members of the Digital Marketing Team

Responsibilities

  • Create and execute digital marketing strategy to achieve business goals across all product lines
  • Optimize website and digital experiences for consumers and business objectives
  • Provide creative direction and signoff for digital assets, working across the organization to ensure alignment
  • Manage digital team to monthly, quarterly, and annual digital goals across business lines
  • Design and guide implementation of a digital acquisition marketing efforts aimed at increasing email leads, website traffic and conversions
  • Launch new digital marketing programs, set objectives, establish metrics, and interpret results in support of acquiring customers and leads
  • Work closely with the Director of Marketing Technology and Automation to optimize and align programs
  • As appropriate, act as liaison to the Product, Business Intelligence, Data Science, and Development teams
  • Work toward building a better marketing attribution model across direct mail, web and within web
  • Work to increase website traffic and oversee website conversion rate optimization strategy
  • Develop, execute and analyze in-market tests to inform digital marketing strategy
  • Identify and work with outside partners and agencies to develop campaigns and campaign collateral
  • Manage budgets and take appropriate action based on program results or any other identified trends or issues
  • Identify and obtain stakeholder buy-in and successfully implement programs aligned with the organization’s vision and departmental goals
  • Measure and report out weekly on program results. Use results to inform and improve programs. Communicate these results to the team and upper level management.
  • Understand and conduct competitive analysis of the energy market
  • Develop strong, productive relationships with coworkers and vendors
  • Other duties as assigned

Qualifications

  • 8-10 years experience in digital marketing, with experience planning and executing digital strategy and marketing campaigns
  • Excellent time and project management skills, able to manage multiple projects with varying schedules simultaneously
  • Demonstrated success in developing and implementing marketing and advertising plans that have generated results
  • Knowledge of events and trends that affect purchase attitudes, needs, behaviors and brand relationships
  • Experience developing positive and productive agency and vendor relationships
  • Experience executing, producing, measuring and improving marketing programs
  • Ability to oversee, interpret and effectively utilize market research and program results data
  • Prior experience managing search, display and remarketing campaigns in Google Adwords and Facebook Advertising Manager
  • Knowledge of Google Analytics and Salesforce
  • Knowledge of social advertising platforms, such as Facebook, Twitter, Instagram and Pinterest
  • Excellent presentation as well as written and verbal communication skills
  • Attention to detail and ability to think strategically and creatively
  • Utility category experience helpful but not required
  • Bachelor’s degree or equivalent

Location

  • This position has the potential to be remote. We are located in a sunny office in Washington, DC overlooking the C&O Canal National Park. We’re one block from the Georgetown waterfront.

Compensation

  • This position offers compensation commensurate with experience and skills and a robust benefits package.

CleanChoice Energy is an Equal Opportunity Employer. Our staff's diverse, multidisciplinary background drives our success, and we are committed to ensuring that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, or any other characteristic protected by law.

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