Director of Sales

~ Thank you for visiting Prosperity Organic Foods, Inc., the proud creator of MELT® Organic spreads. We are committed to creating great tasting organic products through innovative uses of organic fruit- and plant-based fats and oils so you can eat better, feel better and live better. ~

Prosperity Organic Foods was founded by Cygnia Rapp who began her own search for the truth about healthy fats and oils after dietary restrictions meant giving up her favorite foods.

Our flagship product, Rich & Creamy MELT Organic, proved to be a hit with consumers who are no longer faced with choosing between butter (delicious, but not healthy), butter substitutes (sometimes healthy, but definitely not delicious) or margarine (neither delicious nor healthy). With growing consumer demand, she expanded her personal efforts to include a team of dedicated people committed to helping the company bringing great tasting products featuring innovative uses of fruit- and plant-based fats to market.

Position Overview

This position is responsible for planning, developing, implementing, coordinating, controlling, analyzing and adjusting comprehensive go-to-market sales and channel programs to ensure continuing growth of the brand and its product lines based on annual explicit objectives. This includes development of channel-specific sales strategies and plans, evaluating and implementing alternative channel strategies, evaluating and implementing export strategies. Further the incumbent collaborates with key management in developing and implementing the new product roadmap for the company and its flagship brand.

The Director of Sales’ primary purpose is to provide and implement actionable go-to-market plans and to generate the most reliable market information possible that will enable high responsiveness to changes in the competitive environment in order to achieve both short-term and long-term net return and growth goals. This position has primary contact with brokers and key customers, generally for the purpose of ensuring a smooth and effective channel strategy and sales execution plan, maintaining goodwill and dealing with major problems.

Responsibilities

• Develops sales plans in collaboration with recommended marketing plans that directly support the company’s objectives and spending requirements designed to increase distribution and market share of the company’s product lines.
• Gathers information from the field and incorporates it into overall plans and strategies.
• Incorporates an objective and detailed review of products’ current positions in terms of competitive strengths and weaknesses.
• Analyzes velocity and related awareness, trial, repeat purchase and usage by geography and key account to determine areas of opportunity and makes appropriate recommendations amending sales and marketing plans.
• Collaborates with the Marketing Manager to establish objectives for product lines including: overall volume, market share, net contribution, market share, channels of distribution, pricing, promotion and event marketing, packaging and competitive defensive tactics.
• Implements, coordinates and controls approved annual sales execution plans and inputs to the 3-Year Business Plan for product lines to achieve business objectives by completion of the assigned initiatives and adjust priorities.
• Develops and maintains a high-performance field sales organization that contributes effectively to achieving company objectives and that has the flexibility to move swiftly in reaction to market challenges and opportunities.
• Selects, develops and motivates key managers who in quality and depth assure successful current performance and management continuity.
• Assures company executive representation (CEO, VP-Business Development, Directors of Sales, Sales Agencies) at all direct calls with key accounts.
• Implements customer-specific programs to secure new distribution of product lines and maintain distribution and performance of existing product lines.
• Implements regional product market tests and channel expansion tests to obtain information on sales and net contribution margin affects of modifying key marketing and sales variables and amends marketing plans accordingly.
• Recommends pricing changes as needed to maintain or strengthen profitability for product lines in close coordination with the VP Finance and President & CEO.
• Recommends packaging and product formulation changes as needed to strengthen market acceptance of products, improve quality and strengthen profitability in coordination with the Marketing team.
• Recommends and develops specific promotional events for key customers, including efforts to achieve maximum effectiveness, efficient spending and quality controls.
• Tracks, implements and holds field sales and brokers accountable for promotional program results.
• Recommends and implements sales broker and key customer (distributor) presentations and events for use by Sales and Marketing team in securing key account authorizations and presenting special promotion and sampling events.
• Maintains sales commitment to marketing plans by setting guidelines for positive and continuous coordination of sales efforts.
• Coordinates with the Marketing team to continually evaluate results versus established goals, and adjust strategies and spending levels accordingly to ensure the company’s sales, market share and net contribution goals are met.

Qualifications

• Minimum 7 years in the CPG Industry (grocery and/or natural food channel) concentrating on relationship management, sales planning, broker motivation and accountability, and innovation in the sale process to deliver growth.
• The preferred candidate’s experience should have high interaction with customers, excellent communication skills, both verbally to build retailer relationships, and in writing to accomplish timely follow up.
• Experienced in leading and managing project work both as key contributor and as team member.
• Must have the ability to work with a variety of personality types within all levels of customers and partners to influence decisions as well as the ability to manage, lead, and resolve conflict in a diverse environment.
• Must have a highly evolved knowledge of Excel and Powerpoint software, and excellent pitch deck and financial forecasting competencies.
• Ability to work in conditions that include multiple and sometimes conflicting priorities, extended work schedules and specific time constraints.
• Passion for health and/or natural foods industry preferred.
• Ability to thrive in entrepreneurial company as self-directed, innovative, flexible team player.

Compensation:

Salary: $50,000.00 to $60,000.00 /year

The company provides Silver level medical and vision coverage. The position is eligible for salary plus bonus compensation and annual restricted stock grants. The candidate will be eligible for hiring incentive stock options. The candidate should reside in the Western US with easy travel to Boise HQ and visits to key customers. Expenses are reimbursed for approved travel.