Social Media Manager

~ We inspire people to plant, nurture, and celebrate trees. This is the mission statement of the Arbor Day Foundation, a 501(c)3 nonprofit conservation and education organization. ~

Founded in 1972, the centennial of the first Arbor Day observance in the 19th century, the Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with over one million members, supporters, and valued partners.

The impact we make on our world is accomplished through our conservation and education programs.

Position Overview

Do you possess a unique blend of strength in strategic thinking and social media expertise? Does the opportunity to inspire people to positive action on a significant and meaningful scale appeal to you? Are you a creative thinker with the ability to communicate effectively through a variety of digital channels, handle multiple initiatives simultaneously, and execute on strategy with discipline? Does the opportunity to educate and influence people to solve global issues through environmental stewardship appeal to you?

We are seeking an exceptional individual to join our Public Relations/Communications team as our Social Media Manager. This individual would be responsible for the strategic development, execution, and measurement of all social media activities. The Social Media Manager manages Arbor Day Foundation’s social media presence across editorial/news, programs, events, and insights/research.

This individual will create and amplify the daily flow of useful content for our regular followers and also execute the social media aspects of broader marketing campaigns, including for our corporate partners. The Foundation will look to this person to know and test what type of content is engaging to people on these channels and develop a plan to improve engagement and referral traffic over time. The ideal candidate is one who is analytical, innovative, has strong communication skills, is highly flexible, and a team player.

Responsibilities

• Create, manage, and grow Arbor Day Foundation and its program’s social media presence and social applications on Twitter, Facebook, LinkedIn, Instagram, Pinterest and other strategically relevant online properties end-to-end
• Track social media experiments around growth and engagement in a social media testing roadmap
• Develop and execute paid social media and influencer strategies to support the Arbor Day Foundation brand, programs, events and other products
• Drive increased fan/like/follower engagement across social media channels
• Drive increased referral traffic from social media channels back to arborday.org and other high-priority sites
• Conduct outreach to others across the social graph, identifying passionate and influential advocates and establishing mutually beneficial relationships with them
• Monitor mentions of Arbor Day Foundation across social media and respond appropriately
• Measure increased fan/like/follower engagement across social media channels
• Measure increased referral traffic from social media channels back to arborday.org
• Measure impact of social media on revenue and dig into the numbers on a regular basis
• Some travel may be required

Qualifications

• A passion for the Foundation's mission, nature, environmental stewardship, and people
• Motivated, goal-oriented individual who can manage projects, meet deadlines and exceed expectations
• Strong, effective communicator, both written and oral
• Effective collaborator and liaison to other areas of the Foundation
• Positive attitude, strong work ethic, engaged team member with high degree of professionalism

Education/Experience:

• Bachelor's degree with 5-7 years or more years of experience in marketing and/or social media
• Previous national brand experience
• Previous experience in digital marketing and direct to consumer engagement helpful

To Apply

Please click "Apply on Company Website" below. The Foundation offers an excellent working environment and the opportunity to enhance our environmental impact. If you thrive in a fast-paced environment where you can make a difference, please submit a cover letter and resume.