The global organic cotton market will increase another 20% this year, resulting in a $6.2 billion market in 2011 and $7.4 billion market in 2012, concludes the 2010 Global Market Report on Sustainable Textiles.
Sweden-based clothing retailer H&M leads the world in its use of organic cotton. It used more than 15,000 tons of organic cotton in 2010, an increase of 77% from 2009.
Several other brands more than doubled their use of organic cotton and plan to do so in 2012 as well, says Textile Exchange, which produced the report.
The Top 10 brands that used organic cotton in 2010 were:
- H&M (Sweden)
- C&A (Belgium)
- Nike, Inc. (USA)
- Inditex (Zara) (Spain)
- adidas (Germany)
- Greensource (USA)
- Anvil (USA)
- Target (USA)
- Disney Consumer Products (USA)
- Otto Group (Germany)
2010 was the first year that Textile Exchange requested data regarding industry use of sustainable fibers - including recycled and cellulosic fiber.
Recycled polyester and TENCEL® are used the most by companies that responded, and they plan to substantially increase use of those and other sustainable fibers in the upcoming years.
H&M's goal is to use 100% cotton from "more sustainable sources" by 2020. In addition to organic cotton, the commitment includes recycled cotton and conventional cotton produced through the Better Cotton Initiative.
The Better Cotton Initiative is a long-term program that develops and promotes sustainable farming practices which allow more cotton to be grown while reducing water and chemical use.