Organic & Mass Trends Commingle
Many marketing trends favor sustainable businesses: wellness, comfort, partnership with customers, and a surge in consumer idealism and loyalty for companies …
(Visited 568,519 times, 146,279 visits today)
More Proof in Favor of Sustainability Investing
A study published in the August issue of Management Science reports a statistically significant and positive correlation between company adherence to the most …
An Insider's View of Shareholder Activism
The number of shareholder resolutions is rising steadily each year, as are the votes in favor of them. This year, about 150 out of the 200 filed will be voted …
Sustainable Business Entrepreneurs Take Note: A Niche in Need
According to a survey published by Prepared Foods (January, 2002), sourcing organic food ingredients is the most time intensive part of the entire product …
Aspen Skiing Company: A Multifaceted Approach to Sustainability
Aspen Skiing Company is out to prove sustainability in the ski industry is not an
Brazil Maps Its Medicinal Plants
To protect the treasure trove of herbal medicines from pirates, Brazil’s environmental agency, IBAMA, is creating a country-wide database and research …
Holding a Green Conference
Conferences are big money-makers with an equally big environmental footprint. Here's a guide to greening the hospitality industry and what the leaders are …
Debunking the Green Consumer Myth
Jacquie Ottman, the queen of green marketing, sounds off on the recent Wall St. Journal article that says 'green' doesn't
Green Building, Renewable Energy … New Resources
DCAT reports on barriers to green building, Greenpeace on U.S. growth of renewables, US PIRG on State efforts on green power, and