Revenge of the Electric Car, a sequel to "Who Killed the Electric Car," opened in NY and LA last Friday – it’s an inspiring documentary that goes behind closed doors at GM, Nissan and Tesla to chronicle the global resurgence of electric cars.
Carlos Ghosn, Nissan CEO, is extremely impressive in his commitment to electric cars and the billions of dollars he’s led his company to invest in a technology that’s sure to take time to be adopted by mainstream car buyers.
In the film, he made it clear that he understands this is a long term proposition, but that the way forward is for the automobile industry is clear, and the mainstreaming of electric cars is inevitable.
Nissan Releases Green Program 2016
Today, Nissan released its third environmental plan, Green Program 2016, which lays out action plans and concrete targets for the next five years to increasingly focus on low and no-emission vehicles.
The plan will result in a fundamental overhaul of the company, creating "a sustainable Renault in line with the energy and environmental challenges of the 21st century," says Carlos Ghosn, CEO.
The plan prioritizes three areas:
1. Reducing CO2 emissions from vehicles and daily corporate activities
2. Increasing use of renewable energy
3. Accelerating recycling efforts.
Reducing carbon emissions will be incorporated as a key criteria of management performance. Nissan says that 70% of its annual research and advanced engineering budget will be spent on environmental technologies.
By the end of 2016, its target is to sell 1.5 million zero-emission vehicles across the Renault-Nissan Alliance, while making factories greener and more efficient.
Nissan said it will introduce four electric vehicles, its first hybrid and a plug-in hybrid, in addition to its Leaf EV, which is on the market. It plans to launch a fuel cell electric with development partner Daimler. And it wants to become a global leader in supplying lithium batteries for EVs.
It’s aiming for a 35% improvement in fuel economy and 20% reduction in CO2 emissions per vehicle compared with 2005. And it wants to lead in closed loop recycling – raising the recycled materials used in its cars 25%.
It’s the first car company to set a recycling target and adopt comprehensive closed-loop recycling, including steel, aluminum and plastic. It will use materials from production waste or end-of-life vehicles. It also has a goal of reducing rare earths in its cars.
"Nissan wants to be part of the solution toward a sustainable society – for the sake of the planet and as a significant competitive advantage and a strategic differentiator in the global manufacturing sector," says CEO Carolos Ghosn.
Watch this video interview with Ghosn on the 5-year plan:
Find out where Revenge of the EV is playing: