New Packaging Trade Organization to Focus on Sustainability

Several major U.S. corporations are forming a new packaging trade
organization called Ameripen.

Modeled after Europen and Incpen, the European and British
counterparts, respectively, the group says it will advocate packaging policy
developments in North America focusing on measures that are environmentally and
economically sound, as well as socially responsible.

According to a press release, the organization will
"represent the interests of the industry which includes raw material producers,
packaging manufacturers, packaging users and fillers, retailers and material
recovery organizations.

The group says it has a material-neutral approach and will
encourage science-based decision-making on sustainable packaging initiatives
and provide a point-of-view and guidance to policy makers and thought leaders
on the value and role of packaging.

Other
corporate founders include: The Coca-Cola Company (NYSE: KO), Colgate-Palmolive (NYE: CL), Procter & Gamble (NYSE: PG), Kellogg Company (NYSE: K),
ConAgra Foods (NYSE: CAG), The Dow Chemical Co. (NYSE: DOW), DuPont Packaging & Industrial
Polymers, MeadWestvaco (NYSE: MWV), Sealed Air Corporation (NYSE: SEE) and Tetra Pak Inc.

"With
the emergence of extended producer responsibility and other potential packaging
legislation in the coming years, this is a critical time for our industry to
offer a compelling voice," said Gail Tavill, Ameripen Vice-President. "We’re
committed to providing necessary expertise and insight to ensure sustainable
management of packaging throughout its life cycle.

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