Online acution site eBay (NASDAQ: EBAY) this week unveiled a new ecommerce marketplace called WorldofGood.com, which offers socially and environmentally responsible products.
eBay said it is attempting to bring a new level of confidence and transparency to the socially responsible shopping experience, allowing customers to purchase products made from recycled or natural materials, buy organic or support artisan women in developing nations, for example.
Producers and sellers on WorldofGood.com are verified by various third parties–like TransFair USA (Fair Trade Certified), Co-op America and Aid to Artisans–to meet a core set of ethical and environmental standards.
Shoppers can purchase fair trade coffee, accessories and home décor items made from recycled materials, organic clothing and animal-friendly beauty products on the site. Many products on the new marketplace are handcrafted by artisans across the world.
All WorldofGood.com listings are also available on eBay.com, though the products sold at set prices and not auctioned.
"We created the WorldofGood.com marketplace to enable shoppers to purchase socially responsible products with confidence," said Robert Chatwani, general manager of WorldofGood.com by eBay. "Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customize their shopping impact."