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12/11/2012 10:56 AM     print story email story  

'WindMade' Eco-Label Now Covers All Kinds of Renewable Energy

SustainableBusiness.com News

To encourage corporations to use renewable energy, last year wind-related organizations launched "WindMade," a label that certifies that 25% of their electricity comes from wind energy.

Since businesses tend to use multiple sources of renewable energy, that label is being extended to wind, solar, geothermal, hydro and biomass energy.

Motorola, Bloomberg, Deutsche Bank, Widex, and Becton, and Dickinson and Company are among the companies awarded the WindMade label so far.

After a company is certified, it can put the label on product packages, letting customers know it uses renewable energy to make the product.

"Expanding WindMade is a natural progression, and this move follows strong demand from the market," says Steve Sawyer, chairman of WindMade. "Today's announcement will allow us to engage a wider range of interested partners and supporters for this new renewable energy label, which is built on the success of WindMade."

Partners that developed WindMade are the United Nations Global Compact, World Wildlife Federation, Vestas Wind Systems and the Global Wind Energy Council.

92% of 24,000 people surveyed globally this year say they would prefer to buy from companies they know are taking steps to mitigate climate change and that use renewable energy. (The survey was commissioned by Vestas and conducted by TNS Gallup.)

The new label - we're still waiting on an official name for it - will be available to certify companies, organizations, buildings, events and (eventually) products. It will reach the market in 2013.

Learn more about WindMade:

Website: www.windmade.org/



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