The Clorox Company (NYSE: CLX) this week announced the launch of a new website that includes ingredient lists for more than 230 household and commercial cleaning, disinfecting and auto care products in the U.S. and Canada, as well as a comprehensive glossary of terms for each ingredient.
In 2009, Clorox was the first major consumer packaged goods company to
launch a product ingredient communication program in North America.
The updated site is perhaps a response to the US Environmental Protection Agency's (EPA) stated mission to update the Toxic Substances Control Act (TSCA). The EPA recently announced that it will not allow companies to withhold chemical information based on claims of corporate competition.
Clorox is now providing information on how the company screens ingredients, including fragrance components for new products. For example, Clorox requests all of its fragrance suppliers to follow a series of strict guidelines for ingredients used in any new fragrance the company purchases. In addition to complying with fragrance industry standards by the International Fragrance Association (IFRA) and Research Institute for Fragrance Materials (RIFM), fragrances must not contain Alkylphenol (APs) or Alkylphenol Ethoxylates (APEs), including, but not limited to, Octylphenol Ethoxylates and Nonylphenol Ethoxylates; Musk Ambrette; Musk Xylol; Polycyclic Musks; Diacetyl and Phthalates (such as DEP, BBP, DBP, DiBP, DPP, or DEHP).
"Clorox is continuing to demonstrate the kind of progress we need companies to make," said Sierra Club Chairman Carl Pope. "Since we began working with them on the Green Works® brand, we've seen their commitment to important areas such as product innovation, ingredient communication, environmental stewardship and the transition to eliminate chlorine transportation from their U.S. supply chain. We applaud their approach to becoming even more open in communicating about their business practices and CSR commitments."