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Description
American Farmland Trust (AFT) is the nation's leading nonprofit organization dedicated to saving America's farm and ranch land, promoting sound conservation practices and keeping farmers on the land. Since our founding in 1980, the organization has helped protect more than 5 million acres of our country's working lands.
Position Overview
The
Director of Marketing and Communications reports to the CEO, serves as a member
of the senior management team, and works with the Board of Directors to chart
the direction of the American Farmland Trust (AFT).
The
position has primary working relationships with the CEO, senior management team
in locations around the U.S., staff of the Marketing/Communications department,
and any outside vendors.
The
position is responsible for planning and directing the implementation of all marketing,
communications and public relations activities/support materials/productions,
both external and internal. The position coordinates at the strategic and
tactical levels with the other programs and departments within AFT, assuring accountability
to all constituencies and effective operation.
Principal Responsibilities
Responsible
for creating, implementing and measuring the success of:
-
A
comprehensive marketing, communications and public relations program that will
enhance AFT's image and position within the marketplace -
Creating
and implementing all communications and public relations activities and
materials including publications, media relations, website, social media,
video/film productions, webinars, blogs, outreach and fundraising campaigns -
Managing
internal communications activities across departments and programs
Organizational Strategy:
-
Work
with staff at all levels and Board of Directors to develop and maintain a strategic
perspective in organizational direction, programs and decision-making -
Ensure
the overall health and vitality of AFT through strong and consistent outreach
strategies that build public awareness of the organization and its important
work -
Help
make sure that AFT's philosophy, mission and vision are clear and practiced
throughout the organization. -
Act
as an internal consultant to bring attention and solutions to internal
priorities.
Program Support:
-
Provide
counsel to regional directors on marketing, communications and public relations -
Develop,
coordinate and oversee technical assistance and resource support to assist
regional offices in the marketing, communications and positioning of their
activities -
Conduct
relevant market research both directly and with partner organizations to
understand public opinion and monitor trends -
Support
and lead projects in areas such as cause-related marketing and special events
Planning, Budgeting and Evaluation:
-
Recommend
short and long-term goals and objectives to the CEO -
Conduct
short and long-term planning and budgeting for all activities - with
responsibilities for the achievement of goals and financial objectives -
Ensure
that evaluation systems are in place related to these goals and objectives to
monitor performance and report progress to the CEO and Board -
Develop,
implement and monitor systems and procedures necessary for smooth operation of
the marketing/communications/public relations function -
Keep
informed of developments in the fields of marketing, communications and public
relations, as well as nonprofit management and governance.
Branding:
-
Create
and ensure consistent articulation of AFT's image and brand with a style guide
that includes color scheme, logo, graphic and photographic images, typography -
Oversee
branding applications in print and electronic outreach materials -
Promote
and implement consistent communications terminology that articulates AFT's
programmatic work to all constituencies across the U.S., both internal and
external -
Provide
editorial direction on the design, production and distribution of all AFT
publications.
Public Relations:
-
Act
as AFT's media representative -
Coordinate
media interest in AFT through regular contact with target media -
Provide
appropriate response to media requests
Department Management:
-
Maintain
a climate that attracts, retains and motivates top quality personnel -
Recruit,
train, supervise, support, and guide qualified personnel -
Ensure
effective management of all marketing, communications and public relations functions -
Design,
support and oversee cross-functional teams throughout the Organization -
Effectively
enable and staff so they can take action on behalf of the Organization by:
- Transmitting
AFT's values, vision and direction; - Respecting
and using the skills, expertise, experience and insights of people; - Providing
direction and resources, removing barriers and developing staff skills; - Encouraging
people to ask strategic questions, ensuring quality decision-making; - Facilitating
conflict resolution; and - Coaching
people to success.
Qualifications
Required:
-
Demonstrated
skills, knowledge and experience in the design and execution of marketing, communications
and public relations activities -
Experienced
in the use of new and social media to advance organizational goals and recruit members
and donors -
Strong
creative, strategic, analytical, organizational and personal sales skills -
Experience
developing and managing budgets, and hiring, training, developing, supervising and
appraising personnel -
Demonstrated
successful experience writing press releases, making presentations and media
management -
Experience
overseeing the design and production of print materials and publications -
Computer
literacy in word processing and understanding of supporting software -
Commitment
to working with shared leadership and in cross-functional teams -
Strong
oral and written communications skills -
Ability
to manage multiple projects at a time
Other:
-
Minimum
of 10 years' experience in marketing, communications or public relations with demonstrated
success, preferably in the not-for-profit or association sector -
Bachelor's
degree in journalism, marketing, public relations preferred -
Graduate
degree in a related field is highly desirable -
Experience
working with volunteer Boards -
Out-of-town,
overnight travel is required -
Exempt
Status