Marketing and Communications Director

BuildingGreen, LLC is a media and publishing company committed to providing accurate, unbiased information to building-industry professionals and policy makers.  

Position Overview: 

Leading green building information company seeks experienced professional to join its Brattleboro, Vermont-based team responsible for marketing online and print publications and related products. Candidate must have at least 4 years of marketing experience including direct marketing, ideally with media enterprises, strong understanding of customer and market dynamics, strong leadership and collaboration skills, and enthusiasm for selling information tools that help building professionals design a better world.

Job Objective:

Responsible for developing, maintaining and implementing marketing strategies to meet organizational objectives, with specific emphasis on strategic and effective use of direct marketing in all its formats. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. Involved with all marketing, advertising and promotional activities.

Responsibilities:

• Marketing of buildinggreen.com and its family of resources, including LEED user, EnvironmentalBuilding News, and GreenSpec, and supporting initiatives, such as webinars, white papers, and events.
• Uses technical marketing skills and marketing tools –database programs, social media tools, analytics, etc.
• Participates in creating annual marketing plan inconjunction with product teams, which details activities to follow during the fiscal year to meet overall buildinggreen.com revenue and growth objectives, as well as product contributions to that roll up.
• Manages print and online advertising, including creative, media buys and strategic placement.
• Develops and implements all aspects of direct marketing, including direct mail and email creative, production, distribution, analytics, and database support.
• Consults with product managers to support product lifecycle from strategic planning to tactical activities.
• Specifies market requirements for current and future products based on market research.
• Manages partner relationships for all product lines with support of product managers.

Qualifications: 

Internal /External Cooperation:

• Demonstrate ability to interact and cooperate with all company employees.
• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
• Maintain professional internal and external relationships that meet company core values.
• Proactively establish and maintain effective team relationships with all support departments.

Job Specifications:

• At least 4 years of marketing experience with demonstrated track record in direct marketing
• Experience with media enterprises
• Extensive experience in developing and maintaining marketing strategies to meet organizational objectives.
• Strong understanding of customer and market dynamics and requirements.
• Willingness to travel to engage partnerships
• Proven ability to implement marketing, advertising and promotional activities.
• Excellent writing skills

To Apply: 

For immediate consideration, please email cover letter and resume.