Manager, Tradeshow Technology

Solar Energy Tradeshow, LLC (SETS) is a new joint venture formed by the Solar Electric Power Association (SEPA) and the Solar Energy Industries Association (SEIA) last October to produce the Solar Power International and PV America trade shows.

Position Overview: 

As a member of the sales and marketing team, Initiate, develop, lead and manage the implementation of in house or third party providers of technology solutions to marketing, sales  and show specific projects that enrich the connection, the experience of individual, delegation and company objectives  to communities of  the solar industry through their attendance at SETS products.

Responsibilities:

• Provide technology support for exhibit sales processes by creating easily accessible access to updated information, data, attendee profiling, space selection and payment processing for SETS products.
• Provide technology support for service processes to exhibiting companies in all SETS shows that enable companies to manage their presence, presentation, brand and customer interaction on the exhibit floor.
• Manage and update customer data for the purpose of creating and communicating targeted sales and marketing messages.
• Seek and explore trade show industry contractors and providers of technology services that keep SETS show products on the cutting edge of industry leadership.
• Manage and update web site content and navigation to assist exhibitors and attendees with planning, achieving and sharing with show management their attendance objectives.
• Implement technology solutions that support sales efforts aimed at increasing sales and growing attendance.
• Implement, expand and manage social media communication tools that facilitate community development, real time connection and exchanges with and between show participants.
• Analyze sales and registration data. Support sales and marketing efforts and outsourced third parties with analytics that assist in the formulation of sales strategies, existing product growth opportunities and new product development.
• Provide, expand and facilitate lead gathering and customer follow-up for toolds for exhibiting companies.

Compensation: $55,000.00 - $65,000.00 (Yearly Salary)