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Description
Position Overview:
Established printing company is seeking a dynamic and result oriented individual with experience in marketing and business development to create, grow and lead a new GREEN web based printing division. Reporting directly to the President, the position offers the right individual ample growth opportunity and substantial financial incentives based on sales performance.
Responsibilities:
Daily responsibilities include:
- Work under the general supervision / mentoring of the company President - Survey, analyze, make recommendations, implement and report
- Conduct market research to determine market requirements for existing and future products, competitive strength and weakness, value proposition, positioning, pricing...
- Manage and coordinate all marketing, advertising and promotional activities
- Monitor and assist with sales, customer support, customer experience and satisfaction
- Develop all aspects of the organization's online presence
- Create, develop and manage content, maintain a consistent look and feel
- Track and report on all site metrics, traffic, email newsletters, and online outreach campaigns
- Keep current with emerging web technologies through relevant blogs, listservs, and events
- Reach out to Green and Eco / Enviro community
- Communicate company values and develop brand image in the green world
- Represent company at events
- May cross-train in additional disciplines to provide flexibility during peak times. Flexible hours may also be required from time to time.
Qualifications:
- Business or marketing-related degree or equivalent professional qualification
- 2 years experience in developing and maintaining web based marketing strategies
- Experience in search engine optimization, organic search results & sponsored links
- Advanced computer skills including web related - HTML, Lynx, search bots,...
- Exposure to green and eco-friendly products / processes
- Superior organizational skills, excellent verbal and written communication skills
- Passion, Integrity and Energy
- Self-starter and problem solver
Compensation: We offer competitive salary and benefits including: medical, simple IRA, and vacation. In addition, we offer an exciting, team oriented, professional environment where you can learn and grow professionally. We believe in continuous improvement and value diversity.