Marketing Communication Manager

Trina Solar is a well recognized module manufacturer and has a long history as a solar PV pioneer since it was founded in 1997. Trina Solar is differentiated in its vertically integrated business model from the production of mono-crystalline and multi-crystalline ingots, wafers and cells to the assembly of high quality modules. Trina Solar's modules provide reliable and environmentally friendly electric power for residential, commercial, industrial and public utility applications worldwide. The company is publicly listed on the New York Stock Exchange under the ticker TSL. 

Position Overview:

-Develop, implement, and facilitate annual marketing plan in conjunction with the sales department.
-Plan and administer marketing budget and deliver all marketing activity within the agreed budget.
-Research, analyze, and report market, industry, customers, competitors and new products trends.
-Indentify solar energy (B2B focused) related media outlets, and implement print and banner ad advertising campaign.
-Classify solar energy (B2B focused) related industry trade shows/conferences and manage company presence at national industry trade shows.
-Plan and implement frequently, timely and positive public relations campaigns.
-Conduct customer research in order to identify market requirements for current and future sales support.
-Organize and implement customer relations building activities; including customer one-to-one meetings, customer satisfactory surveys, customer support kits and special event.
-Create and implement customer co-op marketing activities to support customers and promote company products.
-Develop and administer marketing database which includes customers, partners and media contacts.
-Demonstrate the ability to interact and corporate with all company employees.
-Build trust, value others, communicate effectively, drive execution, foster innovation, focus on deliver to customers, collaborate with others, solve problems creatively and demonstrate high integrity.
-Maintain professional internal and external relationships that meet company core values.

Qualifications:

-Approximately 8-10years marketing and marketing communication experience.
-Preferable experience in Solar Energy or Renewable Energy related Industries.
-Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives.
-Proven ability to oversee Advertising, Public Relations, Promotion, and Market Intelligence, Trade Show Management and sales and customer support activities.
-Education: BS in Marketing or Marketing Communication. MBA preferred
-Experience: At least 8 years in marketing communication manager role. Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program.
-Required Skills: Must be a self-starter, independent thinker, creative, highly organized, and able to work well with sales team, back office marketing team, other regional marketing managers and at all levels in the organization. Polished presentation and interpersonal skills. Must possess top level business management, interpersonal, and facilitation skills.
-Operating Systems: Windows XP
-MS-Office Tools: Word, PowerPoint, Access, Excel & Outlook
-Database Management: Outlook, Act, Thunderbird, Goldmine and CRM
-Internet Tools: HTML, Front Page, Dreamweaver (Flash)
-Image Processing: Photoshop, Freehand, Illustrator, PageMaker, and QuarkXPress
-Chinese (Mandarin) language skills desirable, but not required 

To Apply: 

If you are interested in joining the Trina Solar team in this exciting and dynamic industry, please e-mail your resume with a cover letter.