As hundreds of millions of gallons of toxic heavy metals gush into British Columbia waterways, this should be the warning needed to kill the proposed largest open-pit mine in North America - Pebble Mine in Alaska.
It's the biggest fine ever under the Clean Water Act, but a slap on the wrist for a coal company.
Risk management concerns are driving the mining industry to address emissions, water waste and other destructive processes.
Lawyers that are litigating $70 million in fines are being laid off.