EcoSecurities Consulting, Ltd
Published: October 28, 2008
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Description
EcoSecurities is one of the world's leading companies in the business of sourcing, developing and trading carbon credits. We structure and guide greenhouse gas emission reduction projects working with both project developers and buyers of carbon credits.
Position Overview:
EcoSecurities is rapidly expanding with offices and representatives in 24 geographic markets. In order to support the growing needs of the US offices (New York, Los Angeles and Portland) EcoSecurities is looking to recruit a Marketing Manager to work in the US office, liaising with the global marketing team based in Oxford.
Responsibilities:
- Development and implementation of marketing material for the US market and input into the development of EcoSecurities global standards and messaging
- Liaising with local and international agencies to ensure that all marketing materials produced in the US are in accordance with EcoSecurities brand guidelines
- Implementation of local US PR initiatives, supporting the needs of the business and consistent with EcoSecurities global key messages i.e. media liaison, local press releases, article ideas, meet and greets in order to increase brand profile and drive business development activities
- Develop and implement a series of focused communication campaigns targeting key prospects in order to support business development activities and maximize the US sales pipeline
- Work with Global marketing team to refine search engine optimisation activities, alongside the development of other e-marketing strategies including social networks, blogging, podcasting and webinars in order to support business development activities
- Perform market and sector specific research both individually and with US team members in order to better focus the branding of our offset products within the US
- Strong copywriting, proofing and editing skills
- Input into the budgeting process for the US market, managing the US marketing budget
- Monitoring and evaluating all local agencies to ensure high levels of services and ROI are provided
- Ongoing monitoring of US market developments including competitor analysis
Qualifications:
- 4 - 5 years marketing experience, ideally in a business-to-business environment
- A relevant degree
- Previous experience in the environmental / carbon market would be advantageous
- Strong communication / interpersonal skills
- Excellent written and oral English
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