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Description
A free internet TV platform supported by advertising, Babelgum Beta, combines the full-screen video quality of traditional television with the interactive capabilities of the internet, offering professionally produced programming on-demand to a global audience with broadband access (a minimum of 450kbit/sec).
As the name suggests, Babelgum's goal is to act as an international ‘glue', bringing a huge range of content to a global audience - like a modern-day Tower of Babel. The bubble logo is a fun visual pun on the company name, but also reflects Babelgum's commitment to a green, global future.
Babelgum is assembling a series of focused online channels which consist of a combination of; original productions, premium acquisitions and library archive that will be specifically focused on serving the passionate interest of online communities that traditional media cannot serve. Users will be able to access this content on demand (often directly through a website where they share in forums and consult blogs on their chosen interest) free of charge and search, share and personalise the content using tools built into the Babelgum player. Babelgum will combine all the interactive tools of the internet with the quality of video and depth of choice users normally associate with thematic TV channels.
Position Overview:
Babelgum has targeted the areas of Nature, Conservation and Sustainable Lifestyle as subjects that are widely searched on the internet, but which are underserved by quality video. The publisher will lead a team consisting of marketing, advertising, content acquisition and editorial executives to create the service.
Responsibilities:
The key objectives will be to:
- Define a sustainable competitive editorial position for the Channel to differentiate it for potential users, affiliate websites and advertisers.
- To consult on the content that is acquired for the channel and to help define, commission and produce original online content to support the editorial objectives of the channel.
- To develop direct relationships with key website affiliates and professional associations that can help promote and develop the channel
- To support the efforts of the advertising sales group through content development and affiliate relationships to monetise the service.
- To manage the P&L of the channel on behalf of the platform and to assess which content drives traffic and makes the channel profitable
- To recruit and manage semi-professional contributors to the channel based in different cities around the world who can offer updates on events, seasonal animal activities and the status of controversies.
Qualifications:
- experience sourcing nature and conservation programming
- commissioning and producing original content
- analysis of which content drives traffic and adds to profitability
- network of key affiliates and professional associations
- experience as a manager recruiting, motivating/coaching a team
- management of P&L
Compensation: Competitive Base + Bonus + Benefits
To Apply:
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