Public Relations Counsel

At Integrated Marketing Group, we are a true turnkey resource with a singular focus - growing natural brands. In fact, we spend all our considerable resources coming up with innovative ways to get natural products and ingredients into the hands of health-conscious consumers. We like to think of ourselves as catalysts who enrich the world by making it easier for people to choose a natural, organic and healthy lifestyle. Share our vision? Then team up with IMG and get your brand ready for a growth spurt.

Responsibilities:

• Becomes the expert for clients in all things related to public and media relations. Understands the clients' industries, products, services, competitors, and specific issues that may impact their businesses.
• Quickly and efficiently responds to all client needs and requests. Advocates for client projects with other parts of the agency. Maintains detailed reports to ensure clients are kept informed of projects, deadlines, issues, and results.
• Consistently monitors industry, local, regional, and national press for opportunities to promote client products and services. Develops strong relationships with industry editors and reporters. Acts as the information conduit between clients and the press.
• Constantly challenges the status quo. Looks for new and innovative ways to promote client products and services above industry noise. Does not allow budget to drive creativity, but creates powerful programs within budget guidelines.
• Attends appropriate events, trade shows, and conferences as client representative for media. Pitches appointments for client experts and helps develop informational materials to support media visits.
• Uses editorial calendars to secure placements. Writes press releases, articles, media alerts, and other materials in support of PR strategies and goals.
• Works closely with a senior PR counsel to ensure seamless execution of all programs, reporting, budget management, and planning. Reports to the Director of Public Relations.

Qualifications:

• Bachelor's degree in public relations, marketing, communications, or other relevant discipline.
• 3 years or more experience in public relations, either on the agency or client side. Preference given to candidates with agency experience.
• Strong knowledge of the consumer product industry, with specialized skills in the natural products and ingredients industries a plus.
• Strong media relations skills. Proven success in pitching stories to editors and reporters at national, regional, local, and industry levels.
• Consummate writer with a passion for the written word.
• Team player who thrives in a creative, fast-paced environment. Ability to collaborate and brainstorm ideas to find the best possible solutions for our clients. No egos.