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Description
Back to the Roots was founded by Alejandro Velez & Nikhil Arora during their last semester at UC Berkeley in 2009. Two months away from graduation, and heading into the corporate world of investment banking & consulting, they came across the idea during a class lecture of being able to potentially grow gourmet mushrooms entirely on recycled coffee grounds. Inspired by the idea of turning waste into wages & fresh, local food, they experimented in Alex's fraternity kitchen, ultimately growing one test bucket of tasty oyster mushrooms on recycled coffee grounds. With that one bucket, some initial interest from Whole Foods & Chez Panisse and a $5,000 grant from the UC Berkeley Chancellor for social innovation, they decided to forget the corporate route, and instead, become full-time urban mushroom farmers!
Inspired by the idea of producing local, fresh food from what was an urban waste stream, Back to the Roots has since grown to create the Grow-Your-Own Mushroom Garden which lets anyone, across the country, grow their own gourmet mushrooms at home as well!
Position Overview:
We want to look back on Dec 31, 2012 and say that we just built a NATIONAL BRAND for sustainability/healthy eating with, of all things, a mushroom kit and this coffee-to-mushroom story! This positions requires someone taking immense ownership and pride in continuously pitching media (radio, TV, magazines, newspapers, blogs, websites, etc) to get the Mushroom Garden and this story out to every household in the country. We want to reach and inspire those who otherwise wouldn't consider growing their own food, and the best way to do that quickly is by leveraging the power of mass media.
Despite some exciting coverage in the past, we're still a very small brand, and know the potential is infinite for us to bring this movement of healthy eating and fresh food to countless more families. Join a small, nimble team with HUGE goals and ambitions for this local food movement.
Qualifications:
Hustle (this isn't a 9-5; we're trying to build a movement, and it's hard work!); Passionate (live and breath our values, and be able to exude the Back to the Roots ethos constantly when pitching media); Great communicator (can strike a conversation with anyone at anytime and be super engaging); nimble (it's a startup - things are always changing...can you react, adapt, and reorganize quickly?), Confident (you're talking to some major publications and media executives!), Organized (you're dealing with thousands of leads!)
Compensation: Full-time; $40,000 annual salary + year-end bonus + the fun of joining an amazing, tight-knit family who you'll be able to call friends for life once you join!
All positions except for Regional Biz Dev Leads are based out of our Oakland, CA mushroom farm.
To Apply:
Please send Resumes + Cover letters.