Policy Advisor, Promoting GreeNYC

On Earth Day, Mayor Bloomberg announced "PlaNYC: A Greener, Greater, New York," 127 separate initiatives that focus on improving New York City through 2030, including clean air and water, affordable housing, accessible open space, efficient public transit, reduced traffic congestion, and preparing for the impacts of climate change.

Educating and changing the behavior of New Yorkers is essential to reach the Mayor's goal of reducing carbon emissions 30 percent by 2030. That is why Mayor Bloomberg launched an integrated marketing and advertising campaign, GreeNYC, as the consumer education component of PlaNYC in June. The initiative, consisting of television, radio, print, online and outdoor advertisements, is designed to educate, engage and mobilize all New Yorkers on the simple steps they can take to reduce energy use and greenhouse gases. The campaign is an evolving endeavor that will eventually grow to include new ads, messages, guidebooks, a school campaign, and other educational resources. GreeNYC will also be the driver for mainstreaming sustainability practices and programs across City agencies. 

The Mayor's Office of Long Term Planning and Sustainability is seeking a Policy Advisor to manage the GreeNYC campaign. The Policy Advisor will be responsible for identifying and creating new opportunities to expand GreeNYC as well as collaborating with various agencies, corporate sponsors, and media companies to develop and implement these initiatives. The Policy Advisor will also work to tie the GreeNYC logo to various other activities, events, and initiatives citywide. 

Responsibilities: Under the direction of a Senior Policy Advisor in the Mayor's office of Long Term Planning and Sustainability, the Policy Advisor will perform the following functions: 

Act as brand manager for the GreeNYC logo
Develop a strategic plan to engage New Yorkers in changing their habits to reduce their carbon footprint
Implement a marketing and communication strategy to be implemented through television, radio, print, online, and outdoor advertisements
Collaborate with various agencies, corporate sponsors, and media companies to implement strategic plan and create, fund, and update ads, banners, and messages Create licensing campaign for GreeNYC products
Work with City agencies to best use their expertise to create programs to educate New Yorkers. Agencies may include the Department of Small Business Services, Department of Consumer Affairs, or the Department of Education. (i.e., a small business guide)
Create materials in conjunction with GreeNYC to distribute widely
Identify and collaborate with key events and partners that can support the GreeNYC campaign
Analyze and measure marketing campaign results
Manage the GreeNYC page on nyc.gov

Qualifications: 

The Office of Long-Term Planning and Sustainability is seeking applicants with at least two years experience in brand marketing, issue promotion, and/or advertising who are looking to do something new, different, and exciting.

Applicants must have a proven record demonstrating communication (speaking and writing), analytical, and leadership skills and must have the ability to organize and manage multiple tasks and meet deadlines in a demanding environment. This job will require work in the evenings and some weekends. 

A background in environmental issues is not required; however an applicant will likely have a mixture of the following: a general understanding of issues related to sustainability, a marketing and/or communications background with strong creative and analytical capabilities, a working knowledge of strategies to promote or market changes in personal behavior, and experience working with agencies or entities to incorporate new ideas, website design, and/or implementing a strategic work plan.

NYC residency is required within 90 days of appointment.

To Apply

Please email a resume and a brief cover letter with the title of the job to Jonathan Dickinson. 

The Office of the Mayor/ City of NY is an Equal Opportunity Employer