Media Relations Manager, Marketing Resource Ctr-South

The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people.   

Position Overview:

The Media Relations Manager is part of a team of skilled marketing professionals working within the Marketing Resource Center (MRC) - South.  The Media Relations Manager will work with MRC staff and state, region and country program staff to implement media strategies that maximize the Conservancy's presence in target markets, develop new and existing constituencies and achieve fundraising, public policy, and conservation and science objectives.

Overall, s/he will contribute to the implementation of marketing plans, strategic communications strategies, messages and materials specifically for The Nature Conservancy (TNC) partner programs served by the MRC in support of The Nature Conservancy's 3 marketing objectives:

• Become the most respected organization among key audiences
• Influence local conservation activities among a broader constituency
• Increase major gifts fundraising to support conservation goals

The Media Relations Manager reports to the Senior Media Relations Manager, does not supervise staff, and will sometimes manage outside resources and related vendors in order to complete projects.

Responsibilities:

1. Work with the MRC South Director, Senior Media Relations Manager, state/regional and country program directors and other Conservancy media relations managers to develop and implement media strategies that maximize the Conservancy's presence in Florida and other targeted markets.
2. Develop and maintain strong media contacts. Initiate story placement and respond to media inquiries.
3. Advise MRC South leadership and TNC partner program staff on crisis prevention.
4. Research, write and distribute wide variety of media materials, such as op-eds, news releases, fact sheets and Web articles as directed in program marketing plans.
5. Assist program staff in meeting conservation objectives and marketing plan outcomes by developing key messages and strategies to ensure that these messages are delivered to target stakeholders.
6. Assist in providing media training and consultation.
7. Serve as spokesperson where appropriate and approved by MRC leadership.
8. Provide public relations counsel on new and existing community-based projects and activities.
9. Participate in Conservancy networks to enhance knowledge and skills.
10. Coordinate activities with other MRC and marketing and communications staff and identify opportunities for coordination of activities between MRC staff, program partners and the Conservancy's Worldwide Office.

Qualifications:

Basic Qualifications:

• Bachelor's degree in English, Marketing, Journalism or related field and a minimum of 5 years related experience or equivalent combination.
• Experience in client and account management.
• Experience writing, editing, proofreading, and with oral communications.
• Experience with all MS Office suites functions.

Requirements, Knowledge and Skills:

• Bachelor's degree in Journalism, Communications, Public Relations, or related field
• 5 to 7 years experience with proven ability to secure strategic media placements.
• Demonstrated television and lifestyle magazine placements a plus.
• Experience in a mission-driven organization is desirable, communicating the importance of protecting or restoring lands and waters a major plus
• Experience in conservation and wildlife issues a plus
• Strong knowledge and understanding of Florida development issues as well as local and state government
• Experience with integrated marketing plan development
• Ability to develop and maintain strong working relationships with both clients and media representatives
• Excellent writing, editing and verbal communication skills
• Knowledge of both media research and measurement tools
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Knowledge of Associated Press writing and editing styles a plus.
• Ability to work in a team-based environment with internal and external partners
• Ability and willingness to travel overnight and possibly internationally
• Willingness to work on assignment in hot, dirty and extreme outdoor environments in remote areas
• Personal passion for preserving and protecting the natural world with a belief in the mission, principles, and values of The Nature Conservancy's global approach to conservation      

Application deadline: July 31, 2009. 

To Apply: 

To apply for this position please visit our website.  Please attach cover letter & resume as one document in MS Word Format.                                                               

The Nature Conservancy is an Equal Opportunity Employer.