Marketing/Public Relations Executive

Carbonetworks is a leading provider of enterprise software that helps organizations create effective greenhouse gas emissions strategies. The company provides executive-level software to manage emissions inventories and support decisions made anywhere in the organization or supply chain, bringing bottom-line analysis to corporate GHG strategy.

Carbon Management is one of the hottest and fastest growing segments of the Cleantech industry. New developments in regulation and compliance are attracting many verticals to look at ways to integrate carbon management into their business strategies.

Position Overview: 

Carbonetworks seeks a marketing executive excited to establish Carbonetworks as a thought leader in the Carbon Management space, and to drive revenue growth through effective marketing strategies for Carbonetworks products.

This position is located in San Francisco, CA

Responsibilities: 

Specific responsibilities include writing and distributing press releases, pitching stories and interacting with the media, writing customer case studies and other marketing collateral, placing company speakers at events, submitting award applications and more. In addition this position includes being an evangelist for the Carbon Network concept, within and outside of the company.

Marketing Responsibilities include:

• Development and administration of all promotional/marketing activities
• Drive Lead gen programs such as Email Marketing, TeleMarketing/ Inside sales, Direct Marketing Search Engine Marketing, Webinars, Targeted Customer events
• Develop and deliver Marketing Collateral, Demos etc.,
• Develops Messaging and Communications for the web site and other collateral
• Actively participates in the Web 2.0/ Bloggers community
• Industry Events and Forums
• Develop and implement strategies used to identify lead generation opportunities.
• Develop and report on key performance metrics for marketing programs

PR Responsibilities include:

• Actively participates in the Web 2.0/ Bloggers community
• Establishes Carbonetworks as a Thought Leader in the Carbon Management space
• Develops and manages strong relationships with Media, Analysts and Influencers (bloggers etc.,)

Qualifications: 

Skill Sets:

• Good understanding of Carbon Management market space
• HANDS ON - May need to function as an Individual contributor for quite some time
• Can thrive in an entrepreneurial/ startup environment
• Flexibility and Willingness to work with overseas operations, time zone differences etc.,
• Strong Communication Skills (Verbal and Writing)
• Strong Analytical skills and familiarity with the analytical tools
• Is an active blogger OR is interested in being one Media, Analysts and Blogger Rolodex
• Experience and comfort working in a fast paced entrepreneurial environment and delivering results with efficient use of resources.
• Past history with a start-­?up is a plus