Marketing Position

~ We are an independant publishing company committed to bringing our members accurate, unbiased, and timely green design information. ~

Since 1992 building professionals have gathered around BuildingGreen's rich array of media and information resources, including the award-winning Environmental Building News, BuildingGreen Suite of online tools, GreenSpec directory of products, and LEEDuser web tool, so they can work smarter. Not harder. 

BuildingGreen combines information with insight, convening conversations and generating knowledge to help building-industry professionals and policy makers improve the environmental performance, and reduce the adverse impacts, of buildings.  

Position Overview

Want to join the innovative marketing team of the world’s most trusted green building publisher?

BuildingGreen is hiring a key marketing position at either an assistant or coordinator level.

This person would be an essential team member for all things we do related to marketing and for staying in touch with our loyal readers and reaching those who haven’t heard about us yet. 

Responsibilities 

The position will entail:

Campaign development and management

• Set up lead-generation, acquisition and renewal campaigns.
• Update marketing content for the company websites and email campaigns.
• Update the company’s Twitter and Pinterest accounts.
• Manage pay-per-click campaigns

Results tracking

• Set up tracking for marketing efforts and share the results internally.
• Prepare marketing and Web analytics statistics. 

Administrative support

• Support primary and secondary market research efforts. 
• Provide backup to sales manager in communicating with clients.  

Qualifications 

Skills and attributes essential to success in the position:

• Strong commitment to getting details right in both proofreading copy and data input and management. 
• Ability to master new software as company's marketing and ecommerce systems evolve.
• Strong relationship-building and clear verbal communication skills. 
• Thorough understanding of marketing principles and a commitment to the highest and most-effective standards. 
• Comfort with Internet applications (i.e. content management systems and Web applications like MailChimp or SurveyMonkey) 

If you don't already use this software, plan on learning it quickly:

• Ubercart at first, then Drupal Commerce
• MailChimp
• Woopra and Google Analytics
• SurveyMonkey
• Google cloud apps and Microsoft office suite, especially Excel 

The following skills are desirable but not essential:

• Strong writing and editing skills
• Ability to collect marketing data, identify problems and opportunities, and draw valid conclusions.
• Knowledge of Internet search and SEO. 
• Ability to identify sales prospects.
• Ability to switch back and forth between "data mode" and "creative mode," as a particular task requires, including spotting trends and elegant solutions while carrying out specific tasks. 

Additional Information 

More about the environment in which you'll be working:

We are a mission-driven company fostering more sustainable practices in the design and construction industry through our content and services. Do you have some interest and background in the environment? Great! Are you interested in learning more about it? Although this is a marketing position, a passion for the field and ability to develop comfort with our content will enable synergy with our editorial staff, and help provide room for advancement.

Our marketing group has a strong team approach, with dedicated staff who can also work independently without getting distracted. Are you autodidactic and self-motivated? Can you work hard but also recharge at the end of the day with some running, skiing, weaving, or you-name-it?

For background, here’s some of our forward-facing work:

• Publishing blog posts and deep investigative articles at BuildingGreen.com.
• Product research and screening at DesignerPages.com.
• Credit-by-credit help for LEED project teams at LEEDuser.com.
• This was one of our big investigative projects in 2014. Here’s one we just wrapped up for March 2015.
• We did this just for fun.
• Here’s one of our weekly emails to readers.
• ...Plus lots of other projects that come up based on our mission. 

More details:

• Full time (40 hours) work; typically 9 to 5 but with some flexibility if needed.
• Salary commensurate with skills and experience
• Full health benefits and company-supported IRA
• Clear room for advancement
• Position open immediately
• Location: our office is in the outdoorsy, college-y, worldly, farmers’ market-y, literary mid-sized town of Brattleboro, Vermont.
• Remote work: possible for the right candidate, particularly with regular visits to our office, but we strongly prefer onsite collaboration. 
• Atmosphere: Our office is professional yet casual. We’ve hosted meetings with congressmen and major NGOs, but you’ll also see bare feet and dogs.
• Team: We have about 15 full-time staff. 

To Apply 

Please use the email address below to send the following: 

• Be sure to cover in the body of your email why you want to work here and why you're qualified.
• Please reference the essential skills listed above.
• Your email should indicate "Marketing position: Your Name" in the subject line. 
• No attachments, please (correct-that means we are not currently requesting a resume, thank you).
• Include links to work you've done online that shows us who you are and what you can do. 

Thanks for your interest!