Marketing Manager

~ New Chapter, a wholly-owned subsidiary of Procter and Gamble, is a Vermont-based vitamin and supplement company that focuses on promoting health through innovative formulations made with real herbs, foods, and nutrients. At New Chapter we are committed to our products' purity, efficacy, and ingenuity. ~

Our Mission is to deliver the Wisdom of Nature and take our healing mission to more people in more parts of the world. We strive to be one of the leading supplement companies in the world by delivering "New Chapters" for the industry and being passionate leaders in all we do. 

Position Overview

The Marketing Manager leads and executes key business initiatives that serve the New Chapter mission to deliver the healing wisdom of nature to more people; and drives category leadership and trial to achieve business objectives. 

Responsibilities  

Major Role Accountabilities: 

• Drive sales and profit through development and delivery of key business initiatives with emphasis on e-commerce and digital marketing.
• Lead implementation of innovative digital plans that drive brand awareness, new consumer acquisition and retention across multiple touchpoints, including social, iMedia, eCommerce, etc.
• Lead Community Management, content strategy and creation, and targeting insights that drive trial on key social platforms.
• Conduct analyses on digital programs and plans including website, eCommerce, iMedia, and social and make recommendations on how to optimize targeting, ROI, etc.
• Conduct competitive landscape assessments to inform strategies and plans.
• Develop and manage eCRM program, newsletter and blog content, program analyses and optimizations.
• Manage implementation of philanthropic programs, and key influencer opportunities.
• Manage the creative review process for digital assets through Legal/Regulatory.
• Develop strong cross-functional relationships, and provide direction and support to New Chapter Creative Services department and other agency partners.
• Support New Chapter Canada marketing efforts in partnership with sales team.  

Key Competencies: 

• Inspired to touch and improve lives through New Chapter's healing mission.
• Highly collaborative and able to build trusting external and internal relationships.
• Effective communicator who demonstrates excellent influencing and listening skills.
• Highly accountable with excellent organizational skills.
• Ability to drive innovation with an ability to discover alternative approaches and resolve obstacles.
• Strong analytical skills and business acumen.
• Demonstrates leadership, initiative, and a strong focus on results.
• Works constructively under pressure, responds resourcefully to change and maintains a confident and constructive outlook. 

Experience, Education & Credentials: 

• Bachelor's degree in Business or related field.
• 3 - 5 years of combined professional experience in CPG and digital marketing.
• Experience with managing and optimizing online marketing tactics with an emphasis on efficient spending to generate high ROI / ROAS.
• Knowledge of digital platforms and tools, such as IBM Websphere, Google Analytics, SiteCatalyst, Facebook, Twitter.
• Proficient in MS Office tools such as Word, Excel, Outlook, PowerPoint, etc. 

Additional Information

Our Culture 

At New Chapter we delight in a culture of warmth, enthusiasm and respect. In keeping with our mission to deliver products that promote optimal health, we likewise commit to the health and wellbeing of our work community. True to our fourth guiding principle, we aim to "honor and reward personal growth, inviting individual expression, for we know that enlightened teamwork depends on the vitality of every member of the New Chapter family."

From our beginnings, we have held true to the integrity of our product and our healing mission. This has brought us many blessings, including a talented, inspired, mission-driven workforce. As we grow, we aspire to integrate the values of personal development, holistic health and high performance.

We're an employee driven company with a deep respect for individual creativity and well-being. So, it's no wonder we've attracted a lot of wonderful, talented people. Join us, won't you? 

To Apply 

Please click below: "Apply Now Online!" to email your resume and a cover letter. Be sure to indicate "Marketing Manager."  

~ New Chapter is an equal opportunity employer, dedicated to the policy of non-discrimination in employment on any basis including gender, race, ethnicity, veteran status, religious affiliation, sexual orientation, age, disability or national origin. ~