Marketing Manager

Sol Organica Published: January 14, 2021
Location
San Marcos, Nicaragua
Job Type
Full-time
Categories
Farm / Organics / Sales & Marketing /

When you apply for this position, please say you saw this job on Green Dream Jobs!!

Description

~ Sol Organica, S.A. (Sol Organica) is a Nicaraguan food processing company that sources, manufactures, and markets all natural and organic certified solar dried fruit and tropical fruit purees and juices for export to North America, South America, Asia, and Europe. ~

We’re committed to providing for the socioeconomic advancement of smallholder farmers, single mothers, and their respective producing areas by way of technical assistance, organic input distribution, credit programs, and long-term contracts through our partner, Burke Agro de Nicaragua, S.A. 

Through socially responsible and environmentally friendly business practices, our goal is to not only provide customers with high quality products, but to inspire consumers to become agents of change and rethink where their food comes from. 

  • Sol Organica is seeking candidates for the position of Marketing Manager.

Responsibilities

Content and Video Creation:

  • Creation of concepts and design lines.
  • Design of banners, infographics, images, animations, videos, gifs for websites and their social networks.
  • Video editing for strengthening campaigns.
  • Support the team in the creation of reports, portals and other platforms with the content generated.
  • Copywriting for email and website.

Management and control of Performance Marketing:

  • Campaign implementation and budget control for different sites.
  • Daily control of campaigns: investment, traffic, cost per session, cost per conversion, investment / billing.
  • Daily analysis of main sources of traffic and sales, attribution model values.
  • Content coordination with design: order banners for all channels.

Management and coordination of Email Marketing:

  • Planning and loading content for Email.
  • Commercial monitoring of the main points to be communicated: actions, promotions, news, launches, products in stock.
  • Content definition and scheduling: distribution of information in daily shipments to subscribers and customers.
  • Uploading content to the design team.
  • Review and programming of the finished campaign: Aesthetic descent and alignment to the proposal in a home and all communication.

Content Creation for Social Networks:

  • Content planning and loading for Instagram, Facebook, YouTube.
  • Frequency analysis and publication interactions.
  • Analysis of the number and growth of followers in the networks.

Qualifications

Education:

  • B.A./ B.A. or Higher Degree in Marketing or Advertising, Public Relations or related majors.

Skills & Abilities:

  • Creative, with a proactive attitude, according to your position.
  • Excellent interpersonal and communication skills.
  • Ability to work in a team and under pressure.
  • Negotiation skills.
  • Results Oriented.
  • Skilled in the use of social networks and online marketing strategies.
  • Bilingual Spanish / English.
  • Office Package Management (Word, Excel, PowerPoint).
  • Adobe Package Management (Illustrator, Indesign, Photoshop).

Experience:

  • Graduates or advanced students of Business Administration, Marketing / Marketing, or related careers.
  • Knowledge in Digital Marketing, Advertising Creativity, Digital, Media, Copywriting, Social Media, CMS, Web Analytics.
  • 5-10 years of experience in online marketing oriented to e-commerce (performance marketing / email marketing).
  • Experience in e-mail marketing and / or digital marketing.
  • Intermediate / advanced Excel handling.
  • Experience in e-commerce.
  • Experience in mass consumption or food companies.
  • Management of digital marketing KPIs.
  • Excellent disposition for teamwork.
  • Advanced English language.
  • Interest in the mission of the organization.
  • Full time availability.
  • Knowledge of adobe suite (Photoshop, Illustrator, dreamweaver).
  • Mailchimp.

When you apply for this position, please say you saw this job on Green Dream Jobs!!

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