Marketing Director

Ethical Marketplace is poised to bring environmental and social issues to the mainstream through a new television program that is about redefining success. The weekly hour TV series launches on select PBS stations across the country starting in February 2005. Founded by Hazel Henderson and drawing from her 30 years of work in this space, Ethical Marketplace explores our desires for a higher quality of life and how business can actually help realize those desires.

Ethical Marketplace seeks a highly qualified Marketing Director to join our team and help us take this message to the US and beyond: a capable manager, an accomplished brand builder, an articulate communicator, a professional who is passionate about making a difference in the world.

Specific duties include:

• Direct all marketing, public relations, and communications activities
• Manage and build public awareness of the Ethical Marketplace brand
• Manage and build strategic partnerships with like minded organizations
• Develop and lead programs to raise viewer awareness including: internet site and promotion, literature, tradeshows, events, direct mailing and media
• Develop and supervise branding, market, and viewer research projects
• Develop and implement annual departmental plan and budget.
• Supervise interns
• Work closely with production and account management teams
• Manage relations with outside agencies
• Work with International licensees

• Five+ years of marketing experience in media or socially responsible business environment.
• Understanding of SRI, CSR, LOHAS, sustainability markets
• Excellent communications skills, both written and verbal.
• In-depth knowledge of marketing channels including brand management, promotion, public relations, merchandising, market research and advertising.
• Working knowledge of creative development process.
• Hands-on, results-oriented team player with strong project management, organizational, and problem solving skills to ensure marketing programs meet deadlines and are on budget
• International experience a plus

Salary:Commensurate with experience, equity ownership potential

Contact via email, fax or regular mail:

Gary Tomchuk, CEO
Ethical Marketplace
3350 Tilden St
Philadelphia, PA 19129