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Description
A new way of doing business
Earth Tones is a communications company that was founded in 1993 to
raise funds for environmental work, educate the public on green issues
and to provide consumers with an alternative to business as usual. We
provide long distance service and internet access and give 100% of our
profits to grassroots environmental organizations. We use recycled
paper in all our materials and include a Green Alert page in our phone
bills urging subscribers to call Congress and other decision-makers on
critical environmental issues. Earth Tones has been growing at a rate
of 20% a year and expects to gross more than $200,000 next year.
The business is run by two staff people who conduct all marketing and
oversee operations and vendor relations to provide services to our
customers.
Duties:
Direct entire marketing program to sign up new long distance
customers and internet subscribers. Duties include:
- Research new ad venues, place ads, design all advertisements
- Implement prospect follow-up calling and mailings
- Coordinate Direct Mail and Telemarketing projects: (research/procure
lists, produce materials, evaluate/publish results) - Coordinate Internet Marketing strategy
- Oversee/conduct all web design
- Research and implement effective promotional strategies
- Design effective tracking systems to continually evaluate and improve
marketing strategies - Oversee design of all internal/external materials
- Revise long term business plan and strategies for growth
- Monitor expenses and control marketing budget
- Conduct free media and public relations campaigns
- Produce monthly marketing/sales reports
- Research and systematize effective business networking strategies
- Experiment with marketing to different lists of businesses
- Network with other Green businesses for partnering / joint promotions
- Engage in direct community outreach through tabling in communities
and events to sign up new subscribers
For more information on Earth Tones, visit our website listed below.
Application Instructions:
Please e-mail a resume and cover letter to info@earthtones.com and
put "Earth Tones job opening" in the subject line.