Marketing Associate

~ BuildingGreen, the most trusted voice in sustainable design and architecture ~

BuildingGreen combines information with insight, convening conversations and generating knowledge to help building-industry professionals and policy makers improve the environmental performance, and reduce the adverse impacts, of buildings.

We offer information resources and consulting services to help you design and build construction projects from a whole-systems perspective and take an integrative design approach that minimizes ecological impact and maximizes economic performance. Our publications are are not supported by advertising, so our sole responsibility is to you, the reader. 

Position Overvew

Want to join the innovative marketing team of the world’s most trusted green building publisher? 

Want to help us change the world? Join the innovative marketing team of the world’s most trusted green building publisher.

Are you super organized, do you play well with others, and are you fluent with online and mobile technologies? We’re a consulting and publishing company with a strong national following in need of an essential team member for all things we do related to marketing: for staying in touch with our loyal customers and reaching those who haven’t heard about us yet. 

Supportive. Driven. Incredibly knowledgable. This is the team you’ll be side-by-side with at BuildingGreen. Working on the marketing team here gives you the opportunity to put your creative and analytical skills to the test, independently and collaboratively. It is truly rewarding to have the opportunity to grow professionally while working with a team that is mission-driven and working towards a better, brighter future. We have a commitment to diversity and strongly encourage candidates from underrepresented groups. 

Position Details: 

• Full time (40 hours) work; typically 9 to 5 but with some flexibility if needed
• Clear room for advancement
• Position open November 2016
• Location: our office is in the outdoorsy, college-y, worldly, farmers' market-y, literary mid-sized town of Brattleboro, Vermont
• Remote work: we strongly prefer onsite collaboration for this position. For the perfect candidate within a 4-hour drive we would consider a remote work arrangement with regular office visits
• Atmosphere: Our office is professional yet casual. We've hosted meetings with congressmen and major NGOs, but you'll also see bare feet and dogs
• Team: We have about 15 full-time staff 

Responsibilities 

Campaign development and management duties: 

• We have a membership-based website and we need your help brainstorming and setting up new lead-generation, acquisition, and renewal opportunities.
• Update marketing content for the company websites and email campaigns.
• Update the company’s social media accounts (current focus on Twitter and LinkedIn).
• Set up, manage, and analyze pay-per-click campaigns and their performance.
• Manage our growing list of email subscribers in Mailchimp. Create, set up, and send out our weekly newsletter and other email campaigns as necessary. You’ll be in charge of setting creative direction for design improvements, A/B testing, link checking, and overall quality control.  
• Provide a key point of integration between our website development team and day-to-day marketing efforts, such as key sales pages, analytics, and graphic design.
• Carry out SEO tactics in collaboration with web and editorial teams. This could involve running site audits, finding and fixing broken links, optimizing meta-descriptions and content, and more.
• Support creation and implementation of a new branding strategy for both publishing products and consulting services. 

Results tracking: 

• Set up tracking for marketing efforts, in Woopra and Google Analytics, and share the results internally.
• Prepare marketing and Web analytics statistics. 

Administrative support: 

• Support primary and secondary market research efforts.
• Provide backup to sales manager in communicating with clients. 

The person who succeeds in this position possesses the following skills and attributes. You should be: 

• Detail-oriented. You have a strong commitment to getting details right in both proofreading copy and data input and management.
• Software savvy. You have the ability to master new software as the company's marketing and e-commerce systems evolve.
• A people person. You have strong relationship-building and verbal communication skills. (Extroverts, introverts, and ambiverts can all succeed here.)
• A marketing guru-in-training. You have a thorough understanding of marketing principles and a commitment to the highest and most effective standards.  

Internet applications and software that you need to be comfortable with (or be prepared to quickly become comfortable with): 

Qualifications 

The following skills are desirable but not essential: 

• Strong writing and editing skills.
• Ability to collect marketing data, identify problems and opportunities, and draw valid conclusions.
• Knowledge of Internet search and SEO.
• Ability to identify sales prospects.
• Ability to switch back and forth between "data mode" and "creative mode," as a particular task requires, including spotting trends and elegant solutions while carrying out specific tasks. 

Compensation: Salary commensurate with skills and experience. Full health benefits and company-supported IRA.  

Additional Information 

More about the environment in which you'll be working: 

We are a mission-driven company fostering more sustainable practices in the design and construction industry through our content and services. Do you have some interest and background in the environment? Great! Are you interested in learning more about it? Although this is a marketing position, a passion for the field and ability to develop comfort with our content will enable synergy with our editorial staff, and help provide room for advancement.

Our marketing group has a strong team approach, with dedicated staff who can also work independently without getting distracted. Are you autodidactic and self-motivated? Can you work hard but also recharge at the end of the day with some running, skiing, weaving, or you-name-it? 

For background, here’s some of our publishing work: 

• Publishing blog posts and deep investigative articles at BuildingGreen.com.
• Product research and screening at DesignerPages.com.
• Credit-by-credit help for LEED project teams at LEEDuser.com.
• Here’s a large-scale investigative project we did last month.
• We did this just for fun.
• Here’s one of our weekly emails to readers.
• ...Plus lots of other projects that come up based on our mission, including consulting work that we’ll ask you to support as well. 

To Apply 

Please use the email the following, with “Marketing position: Your Name” in the subject line: 

• Be sure to cover in the body of your email why you want to work here and why you’re qualified.
• Please reference the essential skills listed above.
• Please do not send any attachments (that includes a resume)—we'll request them as needed.
• Please DO link to work you’ve done online that shows us who you are and what you can do. This might include your Twitter feed, LinkedIn profile, a website you've worked on, etc. Bonus: you are almost guaranteed an interview and strong consideration if you execute the “briefcase technique.” 

Thanks for your interest!