Market Development Manager, US East

Marine Stewardship Council Published: April 24, 2023
Location
2445 M Street NW, Washington, DC
Skill Level
Mid Level
Job Type
Full-time
Categories
Outreach / Advocacy / Program Management / Sales & Marketing
(Number of Job Posting Views: 1)

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Description

The MSC’s vision is for the world’s oceans to be teeming with life, and seafood supplies safeguarded for this and future generations.  Through our internationally recognised certification and ecolabeling program, well-managed sustainable fisheries are recognised and rewarded in the marketplace, through the leadership of our partners. 

Over 400 fisheries around the world, representing more than 17% of the annual global marine catch, are now engaged in the MSC program and MSC certified and labelled seafood products are now available in over 100 countries.

  • Are you passionate about seafood sustainability and driving positive impact for our ocean resources?
  • Are you a great communicator that enjoys developing and managing relationships with customers and key industry stakeholders?
  • If so, this Market Development Manager role could be the opportunity for you!

Position Overview:

Join the MSC team, a diverse group of talented ocean and seafood enthusiasts, as we work to safeguard seafood for the future. This role contributes to MSC’s US commercial strategy with goals of raising awareness and demand for certified sustainable seafood on the east coast.

You will lead and establish growth opportunities with corporate partners that will create lasting impacts for our oceans, the sustainability of the seafood industry, and the livelihoods and resources that depend on them.

While your partners may be based in Eastern US, their supply chains and influence have a global reach. This offers the opportunity to gain experience with global teams and supply chains.

The Market Development Manager, US East will support and strengthen partner engagement in the MSC’s seafood supply chain on the east coast of the US.

You will be responsible for managing existing key partnerships, working with the team to facilitate successful and transformative work with partners, and driving growth and development with new and potential partners.

While this position will work out of our Washington DC office,  there are flexible working options available to the successful candidate.

Responsibilities:

Strategy

  • Participate in the development and implementation of MSC’s US commercial strategy and action plan, in close collaboration with the Senior Market Manager, US.
  • Co-lead the US Market Development Strategy in partnership with the Market Development Manager, US West.
  • Lead the implementation of the US commercial strategy in the Eastern US, in close coordination with the Commercial Manager, US East.
  • Assist in further development of the value proposition and engagement strategy for US account partners.
  • Work with the team to ensure that processes for new partner onboarding and partner transitions between wide (low engagement) and deep (highly engaged) status are clearly understood and executed uniformly.
  • Identify issues and obstacles to the effective delivery of the program, and devise and propose solutions to those obstacles; while the primary focus will be on effective functioning of the Chain of Custody and Logo License progress in the US region, due consideration is required of the global nature of the MSC program and the need for solutions that are applicable across all markets important to the MSC.
  • As needed, serve as the team lead on key strategic working groups within the MSC.

Partner Relations

  • Maintain a portfolio of deep partners in the US; maintain portfolio of or support on wide partners, as needed.  Work with the team to find more effective and efficient ways to manage partner relationships.
  • Work with existing partners to improve their satisfaction with the MSC program and to build, deepen and strengthen their participation with the MSC.
  • Ensure use of the MSC ecolabel is according to MSCI guidelines and coordinate closely with the Licensing team to pass on decisions led by the MSCI team on licensing and on-product ecolabel use.
  • Coordinate and organise MSC events for supply chain companies from the US region for staff of certified companies or companies interested in certification. Prepare and give presentations at said events.
  • Work closely with the US Marketing & Communications team to pitch and deliver effective co-marketing campaigns and other marketing initiatives to partners.

Market Development

  • Promote the MSC’s mission, vision, and value among the US seafood industry to gain broader industry support.
  • Grow and develop the reach of the MSC program with partners throughout the seafood supply chain. Manage targeted outreach activities to potential partners in line with the global strategic plan and country level goals.
  • Increase MSC-certified and labelled products in the US.
  • Conduct market research and analysis as needed to assist in the development of the commercial team strategy.
  • Work with the MSC’s fisheries teams to support MSC-certified fisheries in gaining access to the US marketplace.
  • Identify key areas or sectors where the MSC has potential to expand our footprint in the US.
  • Lead on the development of new initiatives and solutions.
  • Represent the MSC at meetings and conferences, as appropriate. Identify and work to secure strategic, high value speaking opportunities for the MSC.

Organizational

  • Support on leading, motivating, and mentoring US commercial team members on the implementation of the commercial outreach strategy for the US.
  • Support and foster a collaborative team environment where ideas, strategies, projects, and asks for help can be shared openly among the team.
  • Ensure that project management best practices are employed to deliver all commercial activities within strategy, budget and timelines.
    Undertake any other responsibilities assigned by the Program Director, US; Regional Director, Americas; or Senior Market Manager, US.
  • Work to ensure that activities are tracked and reported appropriately in US and global online tools such as The Reef (Dynamics CRM), Teams channels, and SharePoint. 

Key attributes for this role include:

  • Excellent knowledge of food supply chains and sustainability, with experience in the seafood industry desirable
  • Knowledge of third-party certification schemes and label licensing is an advantage            
  • A customer-focused approach that is results-oriented and built on a foundation of relationship development
  • Ability to support and foster a collaborative team environment where ideas, strategies, projects, and asks-for-help can be shared openly among the team

If you are ready for a new challenge and this has inspired you, please apply! We look forward to hearing from you!

The MSC is committed to the principles of equality and fairness and we welcome applications from all communities. We do not discriminate on the grounds of age, ethnicity, race, colour, religion or belief, gender or gender identity, sexual orientation or disability.  If you consider yourself to have a disability and need reasonable adjustments made during the recruitment and selection process, please let us know how we can help you.

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