Director of Public Relations

Located in Emeryville, CA, Scientific Certification Systems is a global leader in third-party environmental, sustainability and food quality certification, auditing, testing and standards development.   We are a highly reputable, well established company in the sustainability industry and are positioned for significant growth.  We are currently looking for a talented, creative and media savvy individual to join our team.

Position Overview: 

Working in conjunction with the leadership team, the Director of Public Relations is responsible for planning and executing a multi-dimensional PR strategy designed to increase the overall brand awareness of SCS, its mission and products.  This position is based in Emeryville, CA.
 
Responsibilities:  

• Working in conjunction with the leadership team, the Director of Public Relations is responsible for planning and executing a multi-dimensional PR strategy designed to increase the overall brand awareness of SCS, its mission and products.
• Conduct needs assessment; identify opportunities to promote the SCS brand.
• Recommend PR strategy and activities to promote product launches and branding efforts.
• Partner with the executive team to ensure that the global PR strategy is aligned with corporate strategy, and take responsibility for the plan to execute.
• Collaborate in development of key messaging for company and products.
• Collaborate with Marketing Communications team in managing messages across multiple media channels.
• Foster relationships with key business, industry and mainstream press, bloggers and influencers; maintain regular contact as well as outreach for specific initiatives.
• Provide media training, coaching and messaging support to company spokespeople.
• Direct publicity through press releases, media relations, social media, events, collateral, and other PR initiatives that reach enthusiastic and appropriate media (print, online, etc.).
• Research, write, and edit press materials including press releases and supporting collateral
• Develop and assist with development of presentations.
• Respond to media inquiries in a timely and professional manner; working with appropriate internal teams to craft appropriate responses.
• Track and measure and PR success.
• Report regularly to company and leadership team on media activities, coverage, opportunities, successes and press feedback.
• Plan, budget, and review PR initiatives regularly.
• Promote success stories through traditional channels such as press events as well as online channels to varied audiences including customers, press, and analysts.

Qualifications:

• 15+ years public relations experience, combination of agency and in-house
• Degree in Public Relations, Communications, Journalism or other relevant field.
• In-depth knowledge and experience in providing PR services related to sustainability issues and CSR.
• Strong planning and project management skills.
• Exceptional writing skills.
• Willing, ready and able to be hands-on in development of written content and collateral.  
• Ability to work well under pressure and able to manage multiple projects and priorities in a highly dynamic environment.
• Well-developed professional communication and presentation skills, able to adjust communication style appropriately for various audiences. 
• Strong analytical skills with the ability to identify key metrics, manage to such metrics, assess and report on ROI/results.
• Strong social business and social media skills.

The ideal candidate will be able to turn highly complex, technical information into compelling content for press releases, presentation material, and marketing collateral.  A passion for the environment and a flexible, collaborative work style will also be critical for success in this role.  

To Apply:
 
If you would like to be considered for this opportunity with SCS, please submit your resume, cover letter and salary requirements online.  Click here to apply.

SCS recently earned B Corporation Certification. Being a B Corp allows SCS to be publicly recognized for our efforts to incorporate environmental, social and employee benefits into our mission. SCS currently provides services under 16 internationally recognized accreditations.  In addition, SCS was named in both 2010 and 2011 as one of Inc. Magazine's 5000 fastest growing companies in the US.