Director of Marketing

Herb Pharm is committed to providing the highest quality herbal extract products possible, educating people on the safe and effective use of medicinal herbs, and inspiring a love for plants and a respect for Mother Nature.

Since our founding in 1979, Herb Pharm has built trust with our customers the same way we produce our herbal products - with meticulous attention to detail, responsible environmental policy, and ethical business practices.

A key ingredient in building and sustaining a successful business is repeat sales - especially to the same customers over many years. And this can only be achieved when our customers trust that our health-promoting herbal products are consistently safe and effective - in other words, that they actually work.

How we get our herbal extracts to "work" is a long and detailed process that starts with environmentally responsible practices on our organic farm and in the wild fields of our rural valley here in southern Oregon, as well as the far reaches of the earth. Once the herbs are procured, the process continues throughout a multitude of Good Manufacturing Practices and stringent quality assurance controls in our FDA-audited manufacturing facility. This careful attention to detail assures our customers the trust that each and every product is produced correctly, batch after batch, each and every time. 

Position Overview:

Exciting new growth opportunities have stimulated our need to add a new Director of Marketing. This expansion role will be based at our Corporate Headquarters in Williams, Oregon and report directly to the CEO. As a member of the executive team, you will participate in our long-term strategic planning, and be responsible for leading the successful implementation of plans designed to capture new markets, launch new products, analyze results and maximize profits within budget constrains and in alignment with the Herb Pharm mission and ethic.

In this role you will also be responsible for managing, directing, and leading all marketing activities; including retail promotion, web merchandising, social media, e-mail, and e-commerce. You will also support product development initiatives and provide leadership to all external brand marketing activities required to maximize net revenues.

Responsibilities: 

What you will be doing:

• Lead marketing and PR to drive strong, successful brand identity, awareness and differentiation of the company's reputation in the marketplace. Delivering comprehensive marketing plans that cover go-to-market strategies, advertising plans, specific messaging and channel markets.
• Direct development of sales collateral, including driving effective content, and ensuring that all proposals, presentations, and sales marketing responses clearly represent Herb Pharm's mission, ethic, quality, brand, and operational standards.
• Oversee all PR, including identifying proactive press opportunities, and leading creative web site, social media and related e-commerce merchandising efforts.
• Work with our business partners to drive sales and awareness.
• Guide the product development team to plan and execute product launches for new and updated products, including creation of support, communications and training materials.

Qualifications: 

Our requirements of this position:

• BA/BS degree in Marketing, Communications or Business required, MBA preferred.
• 10+ years of experience in managing a marketing team including: consumer marketing, product management, web-based marketing, social media and e-commerce marketing. 
• Herbal or dietary supplement industry experience preferred. 
• Experience in a high growth organization is a plus.
• Solid analytical, planning, forecasting, budgeting and well-developed financial skills.
• Hands-on management style that demonstrates results directly to key management.
• Passion and proven track record for exceeding results, team building and cross-functional management cooperation.
• A well-rounded leader who has business acumen and experience encompassing all areas of marketing (product, program development, digital/web/social media, strategy, marketing operations and measurement, research, events, PR, branding). Experience organizing, managing and leading sophisticated marketing initiatives.
• This position requires a self-starter who thrives on the challenge of executing multiple, simultaneous marketing strategies. 

To Apply:

Please click below: "Apply Now Online!" to submit your resume and a cover letter to Georgia Moulton.