Director of Marketing

Hycrete Inc. is a venture-capital backed startup in growth mode, post-Series C, with a leading role in the building materials sector of the CleanTech industry.

At Hycrete, we are dedicated to solving the biggest challenges of concrete, the world's most widely used building material. Our approach has led to a better way of designing and constructing buildings.

• First, we offer a way to put waterproofing IN concrete, instead of the traditional method of putting waterproofing ON concrete. Our combination of best-in-class products and world-class field service offer concrete waterproofing solutions that provide better quality, lower cost and construction schedule acceleration - all without traditional exterior membranes.
• Second, we make structures more durable. Our potent corrosion protection lines extend structure life substantially, eliminating costs required to maintain and replace, protecting the environment and improving public safety.
• Finally, all of our products are Cradle to Cradle certified, furnishing value with a greener solution.

Based in Carlstadt, Hycrete's solutions apply to a broad spectrum of buildings and infrastructure projects. We are backed by the most prominent investors in the clean technology industry, including Mohr-Davidow Ventures, NGEN Partners and Rockport Capital.

Position Overview:

The Director of Marketing will assume the broad responsibilities expected of a marketing role in an entrepreneurial firm - you must be willing and able to independently tackle almost any task under the marketing, business development and even sales umbrella. We pitch to Fortune 500 CEO's - and we take out the trash.

The core responsibilities of the position will be to support the sales team in accelerating our sales growth. Our solutions are specified products in the commercial construction world, so that means managing qualified lead generation and driving marketing and communications outreach to architect and engineering specifiers.

The core functional background of the candidate needs to incorporate product management skills. You must be able to take a product from concept to market success, plus do all the other ancillary marketing activities along the way.

We aspire to greatness. If you have the construction products marketing background, the passion, the work ethic and the burning desire to be part of that, let's see your resume.

Responsibilities:

• Lead Design Outreach effort (marketing to architects & engineers)
• Direct the lead generation effort.
• Product management
• Business development

Design Outreach:

Winning Spec's: Planning-stage project pipeline

• Build, maintain and manage tools to monitor our specifications pipeline;
• Ensure all specification wins are identified and captured in SalesForce
• Create, monitor and maintain planning-stage lead generation systems

Holding Spec's:

• Build a system to maintain "touches" on specification wins to hold specs
• Communicate with sales regarding pipeline specification wins

Leveraging historical wins:

• Coordination of programs to communicate and leverage historical wins

Sales support tools:

• Specifications
• Details
• Design guidelines
• AIA-accredited presentations,
• Trade press representation: articles placed and written

Lead generation:

• Own the lead generation program

Build best practices:

• Benchmark other firms that are strong in specifications practice to build best-in-class systems and performance

Lead generation:

• Manage the overall lead generation program

Product Management:

• Take ownership of one or more products
• Conduct market research and construct business plans as necessary to define products
• Build all marketing materials and support tools
• Train and lead sales team efforts

Conduct business development outreach: 

• Identify, evaluate and engage potential development partners, sales channels, OEM channels 

Qualifications:

Required:

• Master's of Business Administration
• Minimum 10 years professional experience
• Marketing background with a leading building materials products company
• Experience with market research as required
• Ability to own the Sustainability function and administration of SalesForce
• Take ownership of elements of Marketing Communications (PR, Website, Collateral, etc.)

Desired:

• Bachelor's of Science degree in Engineering
• Product management experience with specified products
• Business development experience with emphasis on partnership, alliance, product licensing and alternative channel development
• Experience with Green building products, CRM systems, or marketing communications.
• US Green Building Council LEED AP or Professional Engineering license

Candidates:

Product marketing / construction experience is necessary. Worn-out sports analogy: I don't require a right-handed fastball pitcher, but I do require a great athlete who has played baseball before. I know it's a tough job market out there, but I can't consider career changers.

Compensation: We offer an excellent benefits package that includes medical, dental, vision, prescription drugs, life insurance and assistance with continuing education.