Director of Marketing

~ Founded in 1876, the Appalachian Mountain Club (AMC) promotes the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of America's Northeast and Mid-Atlantic regions. ~

We believe these resources have intrinsic worth and also provide recreational opportunities, spiritual renewal, and ecological and economic health for the region. Because successful conservation depends on active engagement with the outdoors, we encourage people to experience, learn about, and appreciate the natural world. 

AMC has chapters from Maine to Washington, D.C., including groups in Boston, New York City, and Philadelphia and offers hiking, paddling, cycling, and skiing, and learning new outdoor skills to people of all ages. We also offer advice, guidebooks, maps, and unique lodges and huts; we're involved in conservation advocacy and research, youth programming;and we work to maintain 1,800 miles of trails. 

Position Overview 

The Appalachian Mountain Club (AMC) seeks an experienced marketing professional to develop strategies and execute on seasonal and annual marketing plans that support occupancy at AMC Lodges and Huts, participation in adult and youth programs, and sales of books, maps, and other merchandise.

These activities will support AMC's broader mission of promoting the protection, enjoyment and understanding of the mountains, rivers, and trails of the Northeast outdoors. The position has a significant hospitality marketing component, promoting the unique outdoor recreation experience offered by our three front country lodges in New Hampshire, eight high mountain huts in the White Mountains, and three wilderness lodges in Maine.

AMC's Lodges and Huts host over 150,000 guest overnights each year, and showcase our sustainable operations and environmental stewardship.

The Director of Marketing is also responsible for overall organizational branding standards and delivery of all print and electronic marketing materials, including print and online advertising, direct mail, print collateral, web content, email, and social media.

The Director of Marketing will work closely with senior managers in our Lodges and Huts, guided programs, membership, publishing, and merchandising departments in developing campaign priorities, messaging, product definition, and pricing.

This position will also work closely with our broader communications team including public relations, social media, digital, and magazine and books publishing to ensure coordinated execution of integrated marketing strategies throughout the year.

While the position has a heavy emphasis on travel, tourism, and outdoor recreation program marketing, this position will also provide marketing support to our e-commerce, trails and volunteer programs. Candidates should have a demonstrated track record of balancing limited resources across a broad portfolio of products and services.

This full-time position reports to the Vice President of Communications and Marketing and is based at AMC's Boston headquarters. 

Responsibilities 

• Develop and implement annual marketing plan for AMC Lodges and Huts and key program areas, with focus on meeting the diverse revenue goals of organization. 
• Manage overall marketing budget, and allocate spending based on revenue and strategic goals of organization.
• Manage two staff members as well as outside designers and contractors.
• Work with communications team and senior department managers to develop and implement integrated marketing campaigns in support of AMC Lodges and Huts and guided programs, including priorities and messaging development and content development for all digital and offline tactics. 
• Oversee development of all forms of advertising and collateral materials including print literature; print, outdoor, and digital advertising channels; email, search marketing; direct mail; and events. 
• Support launches of new AMC facilities with awareness building campaigns.
• Drive marketing of new AMC titles and other content, including online communities and digital apps.
• Work with Merchandising Manager in planning and executing promotional programs in support of retail merchandising and e-commerce goals, with a focus on holiday promotion. 
• Lead any branding efforts with external partners, gain input with internal stakeholders, and guide Marketing team on implementation of new branding. Conduct formal and informal market research in support of branding efforts. 
• Ensure marketing programs support AMC's broader diversity goals.
• Maintain working relationships with state tourism agencies and regional marketing partners as needed. 
• Periodic travel to AMC business offices and facilities in New Hampshire, Maine, and New York required.
• Other duties as assigned.   

Qualifications  

Essential Knowledge and Skills:  

• Bachelor's degree with at least 6 years of progressively responsible marketing experience in a corporate or nonprofit environment. MBA desirable. 
• Experience in managing a team of marketing professionals desirable. 
• Experience in development of web-based marketing materials and email marketing campaign development and measurement required.
• Marketing experience in the travel and tourism industry desirable, with a demonstrated ability to lead and manage large scale initiatives.
• Basic experience with web and email production helpful.
• Ability to translate target market and message input into fresh and effective design.
• Self-starter able to lead projects with minimum supervision.
• Understanding of integration of marketing communications and public relations helpful. 
• Strong written and verbal communications skills.
• A commitment to the quality and accuracy of all marketing materials, with attention to detail. 
• Passion for AMC's nonprofit mission of promoting the protection, enjoyment, and understanding of the Northeast outdoors essential.  

Benefits of Working with the AMC 

The AMC offers a great benefits package! Here is a partial list that highlights some benefits offered for our regular full-time employees. Benefits may vary based on position. 

• Group Health Plan, 75 percent employer paid. 
• Group Life Insurance, 100 percent employer paid. 
• Long-Term Disability Insurance, 100 percent employer paid. 
• Vacation, four weeks accrued each year. 
• Holidays, 13 paid holidays per year. 
• Retirement Plan. 
• Use of AMC Lodges and Huts, free and discounted rates. 
• Free AMC membership.  

To Apply 

• Please click below: "Apply Now Online!" to email cover letter, resume and salary requirements.
• Be sure to indicate "Marketing Director."
• No calls please. 

Applicants from diverse backgrounds are encouraged to apply. The Appalachian Mountain Club is an Equal Opportunity Employer and welcomes diversity in the workplace. The AMC encourages the involvement of all people in its mission and activities, through its membership, programs, policies, and procedures. Our goal is to be a community that is comfortable, inviting, and accessible for people of any age, gender, race, religion, ethnicity, ability, sexual orientation, or socioeconomic status. Join us!