Director, e-Commerce

American Biomass is the nation's leading provider of renewable heating fuels. With rising energy costs, the pellet sector is expanding rapidly as consumers look for affordable alternatives for heat. We were the first to offer residential home delivery across the East Coast and have now extended home delivery to areas of the Midwest and West Coast, and now offer truckload delivery nationwide. 

We work with more than 25 pellet fuel manufacturers, hundreds of commercial accounts and serve the needs of tens of thousands of consumers. We are experts in wood pellets and specialize in online marketing, sophisticated logistics management and finding ways to work cooperatively with businesses in every facet of the wood pellet industry.  Our goal is to streamline both the flow of materials and the flow of information in the biomass industry. Transportation can be up to 50 percent of the cost of wood pellets, so we focus on always finding the shortest possible path between a manufacturer and the consumer, and we pass these savings onto our customers.

Position Overview:

Bring your e-Marketing Savvy to a Green Industry.  For the e-Commerce visionary with a passion for green living this is an outstanding opportunity to take our online business to new heights. As a senior member of the American Biomass team, you will have a laser sharp focus on continuously increasing web traffic and growing revenue. Reporting directly to the CEO and leading a team of talented marketing professionals you will use your keen eye for web strategy to develop and create a compelling online experience.

We provide one of the cleanest burning renewable energy sources on earth and need someone with your marketing savvy, SEO, and social media expertise to help us maximize our online customer base and let the world know more about what we do. Join a dynamic team at an exciting time not only in the growth of a business, but of an entire industry!

Responsibilities:

• As Director, e-Commerce, based in our Goffstown, NH headquarters, you will oversee a team of marketing specialists responsible for the continuous improvement of our world-class websites, with a focus on Woodpellets.com.
• Working closely with in-house web developers and designers in conjunction with the management team, you will be charged with crafting and executing a persuasive and engaging web presence. Our websites need to offer a compelling shopping experience that will increase the number of new and returning visitors and raise existing conversion rates.
• In this role you will utilize your proven web marketing experience to manage the development of our online strategy and take the lead developing direct traffic acquisition programs.

Qualifications:

• A history of demonstrated success in business to consumer marketing will ensure that you hit the ground running.
• Apply your experience in web merchandising, web metrics/analysis, SEO/SEM, and web usability as your team enhances our web platform, employing your proven methods to direct traffic and improve online sales.
• Your experience with not only online sales but managing and measuring the effectiveness of call centers will allow you to help us grow not only our online sales, but our phone order sales.
• Polished verbal and written communications skills are a must as you will be expected to communicate effectively with developers, as well as our executive team.

Join American Biomass now for the opportunity to develop best-in-class revenue generating websites and fast track your career to the next level!

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