Digital Marketing Manager

~ Forterra’s mission is to secure places - urban, rural, and wild - that are keystones of a sustainable future for all. From wildlands and working farms and forests, to places in the city for affordable housing, parks and the arts, we work simultaneously across all landscapes because they are interconnected. And ultimately people and lands must all thrive together. ~

To achieve this mission, Forterra works with regional partners and stakeholders to engage in community visioning, planning, policy work, economic development, recreation initiatives, and conservation—all with the aim of making land conservation work for our communities. Forterra also draws on its real estate expertise to help urban communities accommodate new growth while maintaining a high quality of life for all residents.

Position Summary

The Digital Marketing Manager is responsible for developing and executing Forterra’s digital marketing strategies in support of overall Communications & Marketing initiatives and goals. As the digital marketing lead, they collaborate with team members to deliver effective website, social, email, and ad content.

The Digital Marketing Manager is responsible for maintaining and optimizing Forterra’s website, designing and implementing digital advertising, optimizing email marketing communications, and maximizing community engagement on social media platforms. They provide digital strategy support for special projects with internal and external partners, and as a member of a small but dynamic Communications & Marketing team, they are able to think strategically—accounting for long-term goals and key-performance-indicators—while being able to manage day-to-day activities including social media community management.

As the lead for Forterra’s brand and mission online, they are highly sensitive to the importance of how Forterra communicates. They are committed to making sure that all online content is of the highest quality and all communications represent the values of Forterra.

Note: Job responsibilities and tasks listed below are stated in broad terms and are not intended to be a comprehensive listing. 

Essential Functions 

Digital Channel Management (40%):

• Take a disciplined approach in the management of Forterra’s digital channels including multiple websites, applications, email communications, and social media pages.
• Manage Forterra’s email communications calendar, including subscription lists and campaigns for multiple projects and stakeholders.
• Develop, test, and refine email marketing communications to increase desired actions.
• Manage social media pages—their content and virtual communities—to increase brand awareness, engagement, and desired actions.
• Support the maintenance of Forterra’s websites with new content and managing website vendor relationships.
• Support with creating, deploying, and refining digital ads—social media, publications, and search—to increase desired website traffic.
• Monitor and analyze website traffic for improvement opportunities regarding search engine optimization, traffic, audience engagement, and conversions.

Strategic Planning and Implementation (30%):

• Support the Senior Marketing Manager in developing and implementing measurable digital marketing goal-based plans for Forterra and subsequent programs and projects.
• Identify and target current and potential audiences and how to best engage them.
• Research and recommend opportunities for brand and supporter growth based on industry trends and tools, the cultural and socioeconomic climate, and internal stakeholder requirements.
• Develop, present, and optimize solutions based on goals, budget, stakeholder feedback, results, and team capacity.

Content Creation (30%):

• Support the creation and management of engaging marketing content—copy, images, videos, and multimedia graphics—for websites, emails, social, and ads while taking into consideration the sensitivity around specific topics and brand guidelines.
• Support the development of unique messaging and copy that fosters engagement.
• Support the creation and editing of images, templates, presentations, videos, and multimedia .graphics to better suit marketing goals.
• Coordinate with creative services lead to create, track, and deliver marketing content on schedule.
• Deploy approved content in a timely manner to appropriate digital marketing channels.

Supervisory Responsibilities: This position may supervise Marketing Intern(s).

Qualifications

Education and/or Experience

Required:

• Bachelor’s degree in marketing, communications or related field; or equivalent job experience.
• Experience working with Adobe Creative Suite, WordPress (or other content management systems), MailChimp, Google Analytics and Ads.
• Minimum 3 years of experience in digital marketing.
• Excellent written and oral communication skills; ability to provide direct, timely, thoughtful communications.
• Experience developing and implementing campaigns.
• Ability to develop a positive working relationship with a variety of stakeholders across political, social, and cultural spectrums.
• Must be able to work independently and excel as part of a team balancing multiple priorities.
• Creative and curious person interested in bringing innovative ideas into play.

Preferred:

• Experience working on sophisticated and innovative methods of digital content delivery.
• Basic understanding of HTML and CSS a plus.
• Nonprofit experience. Helpful to know and understand our region’s business, philanthropic, nonprofit, tribal, grassroots, and political communities.
• Strong interest in issues related to sustainability, conservation, and community development.

Competencies

Required:

• Knowledge of digital marketing trends and tools
• Intermediate website management skills, including search engine optimization
• Intermediate digital ad placement management skills, including Facebook Ads
• Intermediate content creation skills, including copywriting and photo editing
• Able to source and analyze results from Google Analytics, Facebook Ads, and other databases and reporting applications
• Able to effectively communicate marketing solutions and results to stakeholders
• Able to manage multi-faceted projects to completion and on schedule

Preferred:

• Knowledge of nonprofit marketing
• Knowledge of regional conservation and environmental topics
• Advanced Adobe Suite skills, including Illustrator, PhotoShop, and InDesign
• Able to effectively lead and inspire a team as challenges arise

Compensation

• Salary Target: $48,800 to $58,000

Benefits:

• Forterra’s benefits include ten paid holidays per year and paid time off (PTO) leave.
• You will be eligible to enroll in the employer-sponsored medical, vision dental, and flexible spending account (FSA) plans.
• You will also be able to enroll in Forterra’s 401(k) program.

Note: Because this position involves access to confidential/sensitive information and physical assets, a criminal history background check will be conducted on the final candidate prior to beginning employment.

Travel, Working Conditions & Physical Environment

• Forterra is currently requiring all employees to work from home due to COVID-19 precautions. This position will be based in the home office and field for the foreseeable future. This position is subject to indoor environmental conditions typical to a professional office setting. Forterra will provide reasonable accommodation for people who are differently abled. The essential physical requirements of this position include:
• Ability to exert up to 20 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects.
• Ability to sit, stand or otherwise remain in a stationary position at a computer workstation for the majority of the work day.
• Ability to occasionally move about inside the office to access file cabinets, office equipment, etc.
• Ability to constantly operate a computer and other office equipment such as calculators, copy machines and printers.
• Ability to communicate accurately and persuasively with co-workers, clients and members of the public about Forterra’s work.
• Ability to lead and participate in outdoor project/site tours. This may require navigating uneven terrain in inclement weather.
• Frequent travel in the Greater Puget Sound and Central Cascade regions, mostly in the form of day trips from Seattle.