Digital Marketing Associate

~ Are you
enthusiastic about helping protect the environment, reducing greenhouse gas
emissions, or building a more sustainable energy system? Great, us too! ~

Northeast Energy Efficiency Partnerships "NEEP" is a regional nonprofit that promotes
the efficient use of energy in homes, buildings and industry in the Northeast
and Mid-Atlantic states.  

We advance
cutting-edge products and practices through efficiency programs and policies.  Saving energy creates a stronger economy, a
cleaner environment and a more reliable and affordable energy system.  For a better understanding of our important
mission and results, visit our website.  

Position Overview  

The
Digital Marketing Associate is a key member of NEEP's marketing team and serves
as the primary digital marketer to staff.  Bridging the gap between NEEP's energy
efficiency expertise and the digital world, the Digital Marketing Associate provides
NEEP's digital communications which include a robust website, social media, the
Energy Efficiency Matters blog, and email campaigns.  

Working closely with the Public Relations
Manager, Development & Events Associate, and Development & Partnership Manager,
the Digital Marketing Associate assists in producing quality content for
website landing pages, fundraising efforts, blog posts, and social media
updates.  Qualified candidates will
thrive in a collaborative work environment.

Responsibilities

Digital Marketing

• Maintain a robust editorial calendar that
  reflects NEEP's various projects and activities
• Work closely with the Public Relations Manager
  to construct dissemination strategies for NEEP reports and other resources
• Oversee and manage NEEP's social media communities
• Coordinate with staff to author, co-author, or
  edit blog posts
• Supervise email marketing activities and create
  e-blasts
• Stay current with the latest and greatest
  digital/inbound marketing trends
• Report campaign performances to staff
• Coordinate with energy efficiency communications
  network (EECN) to stay on the leading edge of our network's trends and
  activities
• Develop and sustain a list of the top energy
  influencers, blogs, and newsletters for content pitching

Website Management

• Work closely with the Public Relations Manager
  and website developer to perform regular updates, uploads, and edits to www.neep.org
• Serve as the primary administrator for the
  website for day to day troubleshooting
• Author website content that is optimized for
  NEEP's primary audiences
• Coordinate with web developer to plan and integrate
  changes to the website

Analytics

• Provide staff with regular analytics reports
  that detail campaign performance, resource downloads, and overall website status
• Coordinate with the Public Relations manager to
  include analytical insights into the Weekly News Roundup (an internally
  circulated newsletter).

Events Support

• Develop digital marketing collateral (webpages,
  blog content, social media posts, e-blast copy) in concert with other staff
• Support Events & Development Associate with
  event logistics (Registration, audio-visual needs and services, and venue
  coordination)
• Increase the exposure of NEEP events using
  digital marketing tools

Editorial Support

• Work closely with the Public Relations Manager,
  assist development and refinement of presentations, webinar production, and
  other collateral that requires editorial attention
• Conduct editorial reviews of NEEP resources and
  reports in preparation for public releases
• Serve as the ‘quality control' filter for NEEP
  resources, reports, and presentations

Qualifications

• Bachelor's degree in Marketing, Communications,
  Public Relations or other related field
• Experience managing marketing campaigns
• Excellent verbal and written communication
  skills
• A proven collaborator and effective team member
• Strong organizational skills with the ability to
  work on and track multiple projects at one time
• Knowledge of website management including
  content management systems and Google Analytics (Drupal experience a plus)
• Experience with Mailchimp, Constant Contact, or
  other email marketing services
• Experience with Adobe Creative Suite (Photoshop,
  InDesign & Illustrator) desired but not required
• Desktop publishing a plus
• Hubspot's Inbound Certification strongly
  desired but not required 

To Apply 

Please use the email address below to send a resume, a writing sample, and a cover letter stating where you saw this
posting, why you're a rockstar, and your interest in NEEP's mission, to Lisa
Cascio, with a cc to Bob McTighe. No phone calls please. 

~ NEEP is committed to an
organizational culture of inclusion, diversity and equity.  We are committed to a policy of non?discrimination
and equal opportunity for all employees and qualified applicants without regard
to race, color, sex, age, national origin, and physical or mental
disability.  We apply this policy to
assure non?discriminatory practices in recruiting, hiring, training, promotion,
compensation, benefits and all other activities.  It also supports our capacity to achieve our
mission to accelerate energy efficiency with broad participation across the Northeast
and Mid-Atlantic region. ~