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Description
~ Organized in 1988, Organic Valley is at the heart of the organic revolution. Its ever-growing cooperative of farmer-owners, now numbering over 1,200 in 32 states and one Canadian province, cares for the earth while bringing consumers the highest quality, most strictly certified organic foods. ~
Position Overview
The Communications Specialist supports the Media Relations team and coordinates specific media and communications projects. This position will report to the Mission Executive on-site in La Farge, Wisconsin and interface directly with the remote Media/Public Relations team, serving as the bridge between Media, Public Affairs, Marketing, Pools and other cross-departmental teams.
Responsibilities
Essential Duties:
- Work with the Mission Executive, Director of Media/PR, the remote Regional Media team and the Public Affairs Administration
- The Communications Specialist (CS) will oversee the communications and media/public relations functions and initiatives as determined by the department strategic priorities and the larger organizational strategic planning process
- Work seamlessly with a remote team and serve as HQ liaison, participating in cross departmental team meetings with Marketing and M3 as the face of Media/PR
Oversee all M3 communications and Media HR functions required at the HQ:
- Maintain a library of PR materials, including press kit, press releases, visual assets, schwag and the online press room
- Monitor media coverage and develop monthly, quarterly and annual reports
- Maintain media lists and product mailing lists with Vocus or other tools as needed
- Support Media and PA team's major announcements and events
- Craft press materials and editorial calendars as needed
- Editor of quarterly PR publication THE BUZZ
- Identify and improve communication efficiencies within company when appropriate
Act as an interdepartmental liaison and with PA Admin, coordinate the flow of information between remote members of the Media/PR team, on-site staff, and internal/external spokespeople:
- Fact checking and follow up
- Press interview scheduling and coordination
- Coordination of photos and other media assets
- Ordering of premiums for press
- Product order fulfillment for media samples
- Press mailing coordination
- Coordination of meeting scheduling and logistics
- Invoice processing
- Budget tracking
Additional Duties and Responsibilities:
- Oversee Media/PR for the Organic Meat Company
- Oversee local media and smaller local MW publications and media teaming with the MW Media/PR team who will oversee major MW media
- Assist procurement initiative, being champion for M3 role in procurement initiative
- Responsible for updating resources and information for the department as needed
- Other duties as assigned by supervisor
Qualifications
Knowledge, Skills and Abilities:
- Bachelor's degree in Communications, Marketing, English or related required.
- Passion for and knowledge of organic food and farming required.
- Demonstrated ability to network and build bridges between remote and on-site staff.
- Experience coordinating Earned Media initiatives.
- Excellent verbal and written communication skills.
- Excellent organizational skills.
- Ability to manage deadlines and changes given reactive nature of the media.
- Ability to problem-solve, particularly in an environment with off-site team members.
- Ability to work independently, remotely and in team settings.
- Ability to multi-task, work efficiently and communicate effectively under pressure.
- Ability to work with confidential information.
- Proficiency in Microsoft Office programs and ability and willingness to learn other administrative software programs required.
- Experience coordinating Earned Media initiatives, including proven ability to pitch and secure media coverage.
Note: All employment at CROPP is at-will and can be terminated by CROPP or an individual employee at any time, for any reason, with or without notice, and with or without cause.
Compensation: DOE
To Apply
- First, click here to download an application;
- Then, please click below: "Apply Now Online!" to email this applicaiton, a cover letter and a resume; and
- Be sure to indicate "Communications Specialist."
~ Organic Valley is an equal opportunity employer ~