Brand Manager

Fungi Perfecti, LLC Published: April 28, 2022
Location
Olympia / US West Region, WA
Skill Level
Mid Level
Job Type
Full-time
Categories
Sales & Marketing
(Number of Job Posting Views: 9)

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Description

Fungi Perfecti, LLC is a family-owned business dedicated to promoting the cultivation of high quality gourmet and medicinal mushrooms. In business since 1980, we have been instrumental in developing new technologies and markets for gourmet mushrooms throughout the world.

POSITION OVERVIEW
 
The Brand Manager is responsible for the ongoing implementation and execution of strategic marketing and brand-building plans for Host Defense® dietary supplements in the Business-to-Business(B2B) channel. The position will support all stages of tactical development and implementation to meet sales and marketing objectives, including participation in ideation, execution of plans, and reporting on results.     
 
This is a full-time, exempt position with business hours Monday-Friday, 8:00 am to 4:30 pm; work outside of these days and hours occurs occasionally in order to meet the needs of the business. This position is located in Olympia, WA and reports directly to the Director of Sales & Marketing. Responsibilities herein represent typical elements and criteria considered necessary to perform the job successfully. Other duties may be assigned to meet emerging business needs.

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Collaborates with Director of Sales & Marketing and Marketing Team to determine brand objectives and strategies.
  • Presents and executes creative ideas for brand goals and objectives in B2B channel with key Sales & Marketing stakeholders.
  • Project-manages the organization and execution of all brand-specific print material, literature and advertising for B2B channel.
  • Assists with developing and optimizing marketing campaigns specific to new product launches and promotions for B2B customers.
  • Assists with design and layout creation for promotional print materials and works closely with Graphic Designer to execute brand vision.
  • Researches, presents, coordinates, and manages swag merchandise to support sales and marketing initiatives.
  • Facilitates ordering logistics with Purchasing & Inventory Department for all marketing related materials and swag merchandise to ensure sales support tools are relevant and available.
  • Liaises with media organizations to support strategic ad campaigns.
  • Supports with management of B2B marketing budget.
  • Performs market analysis on competition and reports back on industry trends.
  • Collaborates with key departments to analyze brand performance, track ROI, and adjust tactics as needed to meet objectives.
  • Works with Director of Sales & Marketing to develop overall brand look and feel that fits an omnichannel sales context.
  • May supervise one or more employees as assigned.
QUALIFICATIONS
 
KEY REQUIREMENTS 
 
  • Excellent organizational skills and habits.
  • Excellent written and oral communication skills.
  • Intermediate-level experience with graphics, design projects and software.
  • Demonstrated comfort and agility with prioritizing a large workload with rapidly changing priorities and deadlines.
  • Strong ability to work with a diverse range of people.
  • Experienced with developing and maintaining business relationships internally and externally.
  • Ability to work with integrity, efficiency, and discernment, and maintain confidentiality of sensitive information.
  • Ability to think creatively and innovatively.
  • Intermediate-level budget-management skills and proficiency.
  • Intermediate-level analytical skills to forecast and identify trends and challenges.
PREFERRED QUALIFICATIONS
 
  • Familiarity with the Natural Products Industry.
  • BA/BS in Marketing, Communications or Business.
  • 2-4 years’ experience in a similar position with equivalent responsibility.                          .

PHYSICAL & MENTAL REQUIREMENTS

  • Ability to communicate information and ideas in speaking so others will understand.
  • Ability to read and understand information and ideas presented in writing.
  • Ability to communicating effectively in writing as appropriate for the needs of the audience.
  • Ability to work flexibly and under short deadlines to meet a variety of needs.
  • Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Ability to listen and comprehend simple to complex instructions or directions.
  • Ability to sit for prolonged periods of time; a stand-up desk is available upon request.
  • Ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g. Patterns of numbers, letters, words, pictures, mathematical operations).
  • Ability to use relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
  • Ability to manage multiple projects in an organized, fast-paced environment.
  • Ability to utilize the sense of sight (close vision, color vision and ability to focus).
  • Ability to identify and categorize information, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Ability to concentrate on a task over a period of time without being distracted.
COVID-19 PRECAUTIONS
 
  • Remote interview process.
  • Virtual meetings.
  • Proper use of masks at all times.
  • Temperature screenings.
  • Social distancing guidelines in place.
  • Sanitizing, cleaning or disinfecting procedures in place.

MORE ABOUT FUNGI PERFECTI

We keenly sense that fungi will play a pivotal role in new industries of the 21st century. Gourmet and medicinal mushrooms will continue to appeal to organic gardeners, commercial cultivators, researchers, nutritionists, and ecological managers. Indeed, we forsee a quantum leap in their popularity when the public realizes that these fungi:

  • support the immune system.
  • represent a pesticide-free alternative to the traditional white button mushroom.
  • are instrumental in the recycling of wood and agricultural byproducts.
  • can easily be grown by everyone—outdoors in your garden or yard (Mycological Landscaping)—or indoors within greenhouses, solaria, or controlled environments.

Through our in-depth classes and information networks, we encourage the establishment of a constellation of independent, organically minded growers whose collective consciousness will define this emerging industry well into the next century. We hope you will join us in this endeavor. The future is ours.

Fungi Perfecti, LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, genetic information, national origin, disability or veteran status.

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