Managing Editor, Brand & Environmental Activism

~ Patagonia grew out of a small company that made tools for climbers. ~

Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None require a motor; none deliver the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.

Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility.

The Patagonia Creative Group is a full service in-house studio providing design, editorial, photographic, print, and electronic creative services to develop and maintain Patagonia’s global brand expression.

Position Overview

The Managing Editor for Brand and Environmental Activism will be responsible for all copy and the Patagonia voice for these areas across all channels and media. S/he will be a member of the Brand and Environmental Activism creative teams and will work closely with the Patagonia Environmental and Public Relations teams to effectively communicate Patagonia’s brand message and point-of-view for all Brand and Environmental Activism campaigns and initiatives. S/he will be responsible for both conceptual and executional excellence. The ideal candidate will have a strong background in writing and a deep knowledge of the Patagonia brand.

Responsibilities

• Ensure that all copy is clear, accurate, intelligent and on-brand.
• Collaborate with the Brand and Environmental Activism Creative Teams as well as cross-functional partners, including: The Patagonia Environmental Department, Public Relations, Product and Marketing teams to develop strategies, concepts and stories to support Patagonia’s Brand and Environmental Activism efforts.
• Collaborate with the sales channels and sport category marketing teams.
• Work with freelance writers on assignments for editorial and other content needs.
• Work with contract editing and proofreading to cover assigned project needs.

Go to Market development:

• Collaborate with the category creative teams to develop campaign copy for executing marketing briefs across all consumer touchpoints, including: digital, film, social media, retail-marketing materials, flyers, workbooks, mailers, ads, emails, hang tags, packaging and catalogs.

Catalog:

• Manage all copy and editorial content related to Environmental Activism and Brand initiatives.

Qualifications

• Strong advocate of Patagonia’s mission.
• Experience of marketing environmental activism and brand campaign development.
• Bachelor’s Degree or advanced degree in Journalism or other related areas from an accredited institution with an emphasis on writing; and/or a combined 7 years of on the job experience as a Managing Editor or equivalent.
• Knowledge and experience of Patagonia’s products.
• Experience collaborating with creative and marketing roles.
• Experience presenting work in a meeting environment to top-level executives and peers.
• Creative thinker who can provide a solid portfolio of creative ideas.
• Diverse knowledge of the outdoor industry competitive landscape.
• Detail oriented and meticulous proofreader.
• Ability to take responsibility for all copy management and delegation on complex projects concurrently.
• Comfortable in a collaborative, team-oriented environment.
• Intermediate level knowledge of Word, InCopy, Outlook, and Excel programs on a Mac platform.
• Strong organizational skills and ability to set and meet quick deadlines.
• Capable of streamlining and improving processes.
• Able to work well under pressure and deadlines.
• Demonstrates initiative, is conscientious and provides complete follow-through on areas of responsibility.

Physical Requirements:

• Must be able to sit for extended periods of time.
• Must be able to stand for extended periods of time.
• Ability to look at a computer screen for extended periods of time.
• Ability to maintain a composed and professional demeanor within a flexible and (at times noisy) work environment.
• Must be able to travel utilizing various transportation methods.

Employee Conduct:

• It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.